Digital Marketing Lead - Non-Profit, Hybrid

North Yorkshire Hospice Care; Harrogate; Hybride; GBP 34 000 - 46 000; Plein temps

Avantages offerts par ce poste

9% employer pension contribution

Enhanced family leave and pay

Generous annual leave

Staff discount on online shop

Résumé du poste

North Yorkshire Hospice Care is seeking a Digital Marketing Manager to drive a coordinated digital strategy across its family of brands in North Yorkshire. The role focuses on growing awareness, engaging supporters and boosting fundraising income through multi-channel campaigns.

You will manage websites, SEO, paid search, social media and email activity, using Google Analytics and GTM to optimise performance. Hybrid working and a competitive salary are offered.

Qualifications

• Strategic and creative digital marketing leadership with multi‑channel focus.
• Strong ability to drive multi-platform campaigns and optimise ROI.
• Proficient with analytics to measure impact and inform decisions.
• Excellent written and verbal communication, with relationship skills.
• Understanding of digital fundraising, accessibility and data protection.

Responsabilités

• Lead the development and delivery of a coordinated digital marketing strategy across Saint Michael’s Hospice, Herriot Hospice and Just ‘B’.
• Oversee campaigns across websites, social media, email, search and paid advertising.
• Use analytics to measure performance and improve results and donor engagement.

Connaissances

Digital marketing strategy

SEO

Paid search

Social media

Email marketing

Analytics tools

Budget management

Copywriting

Stakeholder collaboration

Outils

Google Analytics

Google Tag Manager

Website management tools

Description du poste

North Yorkshire Hospice Care is seeking a Digital Marketing Manager to drive a coordinated digital strategy across its family of brands in North Yorkshire. The role focuses on growing awareness, engaging supporters and boosting fundraising income through multi-channel campaigns.

You will manage websites, SEO, paid search, social media and email activity, using Google Analytics and GTM to optimise performance. Hybrid working and a competitive salary are offered.