Digital Marketing Manager

PerfectTed

London

On-site

GBP 40,000 - 60,000

Full time

14 days+

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Benefits offered by this job

Competitive salary

EMI options

Collaborative office space

Job summary

A leading energy drink brand in London is seeking a Digital Marketing Manager to drive cross-channel growth strategies. The ideal candidate will have 5+ years of experience in digital marketing, a strong analytical mindset, and proficiency in various paid channels. Join a founder-led team to redefine energy and make an impact in the growing matcha industry.

Qualifications

5–6 years in digital marketing for consumer brands.
Experience across paid marketing channels and SEO.
Proficient with data/measurement tools.

Responsibilities

Own performance and paid channels end-to-end.
Lead email/SMS campaigns and orchestrate journeys.
Define KPIs and build performance dashboards.

Skills

Digital marketing experience

Analytical skills

Creativity

Budget management

Project management

Tools

Meta Ads

Google Ads

GA4

Klaviyo

Looker Studio

Job description

Direct message the job poster from PerfectTed

Reports to: Head of Marketing

Works With: Founders, Marketing, E-commerce & Marketplace, Sales, Finance, Agencies

Eligibility: Full right to work in the UK

About PerfectTed

PerfectTed is on a mission to spread positive energy and help people feel their best—energised, focused, and ready to take on the day, without compromise. We’re the UK’s fastest-growing energy drink brand and Europe’s leading matcha company, redefining what energy should feel like: no crashes, no junk—just matcha’s clean caffeine to fuel your best self.

Inspired by co-founder Marisa’s journey with ADHD, anxiety, and burnout, PerfectTed was built to offer a better way to power through life—with calm focus, not chaos. Join our founder-led team as we scale the next household name in energy.

At PerfectTed, we believe in PRICE—our core virtues that shape everything we do:

Progress – We embrace growth, learning, and continuous improvement.

Resilience – Challenges don’t stop us; they push us to be better.

Intensity – We move fast and execute with passion and purpose.

Consistency – Greatness comes from showing up every day.

Entrepreneurialism – We take ownership, think outside the box, and find solutions.

Role Overview

We’re hiring a data-driven Digital Marketing Manager to own performance and owned channels end-to-end. You’ll plan and execute cross-channel growth programs—covering paid & performance and owned & SEO/content—and turn insights into scale. You’ll bring a rigorous testing mindset, clear reporting, and a commercial approach to budget and efficiency. This role suits a growth marketer with 5+ years’ experience in high growth businesses, who’s analytical, creative, and comfortable moving fast in a founder-led brand.

Key Responsibilities (5 areas)

Growth Strategy & Paid/Performance Channels

Own the full portfolio of paid/performance channels: paid social, search/PPC & Shopping, display/video (incl. YouTube/programmatic), affiliates/creator-whitelisting, and retail media.
Build a structured experimentation roadmap (audience, creative, bidding, landing pages) with clear hypotheses and success criteria.
Manage budgets, pacing and efficiency across the funnel (awareness → consideration → conversion → retention).

Owned Channels & Lifecycle (CRM)

Lead email/SMS (Klaviyo), onsite messaging, and push: segmentation, personalisation, deliverability, automations and A/B testing.
Orchestrate journeys and campaigns that drive first purchase, repeat, subscription and LTV; maintain a high-tempo campaign/calendar.
Own search strategy across technical, on-page and content SEO—and prepare for AI-era search (AI Overviews/answer engines, LLM discovery/ChatGPT).
Implement structured data and E-E-A-T best practices; brief content that serves search intent and assists conversion across the funnel.
Partner with Content to produce/repurpose assets that compound organic reach and performance.

Analytics, Attribution & Forecasting

Define KPIs and build performance dashboards; maintain clean tracking (GA4, UTMs, pixels/conversions, Looker Studio).
Build forecasts and scenario models.
Manage a wide-ranging group of agencies and freelancers (performance, analytics, affiliates).
Write clear briefs, SOWs and targets.
Align cross-functionally with E-commerce/Marketplace (CRO, landing pages, retail media) and Content (creative supply).

Requirements

Must-Haves

5–6 years in digital/growth marketing for consumer brands.
Experience across paid marketing channels, including Meta Ads, Google Ads (Search/Shopping/Video) and others (display/video, paid social, affiliates, retail media).
SEO & content knowledge: technical, on-page and content SEO; ability to brief content that ranks and converts; awareness of AI-driven search/answer engines.
Proficient with data/measurement & presentation tools: GA4, Looker Studio, Excel/Sheets.
Commercial and analytical mindset with excellent communication, project management, and stakeholder management.

Nice-to-Haves