Digital Marketing Specialist

My Happy Mind Limited; Alderley Edge; On-site; GBP 38,000 - 52,000; Full time

Benefits offered by this job

Hybrid: Office in Alderley Edge

1 day WFH per week

Direct access to senior leadership

Job summary

My Happy Mind Limited is seeking a hands-on Digital Marketing Specialist to drive paid and organic campaigns from planning through execution. You will own lead generation, nurture sequences, and performance reporting in a fast-growing edtech environment.

You will collaborate with the Head of Marketing, manage CRM campaigns, and optimise campaigns for cost per lead and conversions while supporting landing pages and SEO initiatives. Hybrid work includes 1 day per week in Alderley Edge.

Qualifications

• 3+ years in a digital marketing role with hands-on paid media and email campaigns.
• Experience running campaigns that generate leads.
• Proficiency with Meta Ads Manager and Google Ads.
• Experience with ActiveCampaign or similar CRM/email tools.
• Ability to build assets from supplied copy using templates and AI tools.

Responsibilities

• Deliver against a shared lead target across paid and organic channels.
• Build, launch and optimise lead generation campaigns including lead magnets and emails.
• Develop and manage the full-funnel journey from first click to booked pitch.
• Contribute fresh digital ideas to generate and convert leads.
• Report on pipeline and provide data-driven recommendations.
• Support website updates, SEO and landing page builds.

Skills

Digital marketing

Paid media

Email campaigns

Analytics

Campaign optimization

AI tools

Data-driven

Education

Marketing degree

Tools

Meta Ads Manager

Google Ads

Google Analytics 4

ActiveCampaign

WordPress

Canva

Job description

Marketing Team I Location: Alderley Edge, Cheshire, Northwest England (1 day per week wfh)

Reports to Head of Marketing

About myHappymind

myHappymind is an NHS-backed, science-based whole-school wellbeing programme used by thousands of primary schools, Early Years settings, secondary schools and families across the UK. We are a small, mission-driven team at a high-growth moment: recently PE-backed and expanding into international markets.

Marketing is the first link in our growth chain. This role sits at the centre of it.

Role Purpose

You will play a key role in supporting myHappymind's growth and partnering with the wider marketing team by managing paid and organic channels, delivering end-to-end campaigns, and helping to maintain the lead generation infrastructure that supports our sales team.

You're a technically minded, analytical marketer with a real passion for digital and an exacting eye for detail. You love learning what's new, bringing ideas to the table and applying it accurately, and you take pride in work that's precise, polished and right the first time.

This is a hands-on, delivery-focused role in a small agile marketing team. You will work directly with the Head of Marketing, who owns brand strategy and campaign planning, and take responsibility for digital execution, performance, and reporting. You help execute the plan, flag risks, and ensure we consistently reach our performance goals. This is a lean setup by design, with the opportunity to grow with a fast growing organisation. You will need to be comfortable moving between performance and creation; some days you will be optimising ad spend, others you will be building an email sequence or setting up a landing page. Versatility is not a nice-to-have here, it is essential.

We move fast and are growing quickly; you'll need to be comfortable with change, ambiguity, and the freedom to shape processes as we scale.

Key Responsibilities

Deliver against a shared lead target across paid and organic digital channels, working to the priorities set with the Head of Marketing

Build, launch and optimise lead generation campaigns including lead magnets, webinars and email sequences

Develop and manage the full-funnel journey from first click to booked pitch

Contribute fresh digital ideas to the team, continually bringing new thinking to how we generate and convert leads.

Report on pipeline contribution weekly, with clear data, insight, and recommended next steps

2. Paid Media Management

Plan, build and manage paid campaigns (experience in a wide range of channels is ideal)

Manage campaign setup, targeting, creative testing and budget performance.

Continuously optimise for cost per lead (CPL) and conversion rate

Run structured A/B tests across audiences, creative and messaging formats

Manage retargeting activity to improve conversion across the funnel

3. Email Marketing & CRM

Build, send and optimise email campaigns using CRM (ActiveCampaign)

Manage list segmentation, automation workflows and nurture sequences

Ensure all sends are accurate, tracked and delivered on time and error-free

Support lead magnet delivery and post-download follow-up sequences

4. Website & SEO Support

Monitor top-line website performance: traffic, conversions and key metrics, flagging anything that needs attention

Manage ongoing website updates and landing page builds using a templated CMS in collaboration with the Head of Marketing

Support the execution and development of the SEO and digital strategy created by our digital agency, a growth area for the business

Monitor organic traffic and search performance, reporting on progress monthly

4. Social Media

Input into the day-to-day running of our organic social channels

Where necessary, schedule, publish and manage content provided by the Head of Marketing, keeping our presence active, consistent and on brand

Input into how we grow reach, following and engagement across our priority channels

Input into social performance and growth, and feed insight back into what we post and promote

5. Campaign Build & Delivery

Build and deploy campaign assets from copy and direction provided by the Head of Marketing: emails, landing pages, social ads and basic graphics

Produce creative and format variations to support paid testing

Ensure all campaign assets are on brand, on brief and delivered on time

Contribute to the campaign calendar alongside the Head of Marketing, taking ownership of digital asset execution across all activity (building emails, landing pages and funnels)

6. Performance Reporting & Insight

Maintain a clear view of performance across all channels you are responsible for at all times

Deliver a weekly pipeline update to the Head of Marketing, proactively

Produce a quarterly channel performance report covering lead source, CPL, conversion rates and recommendations

Use data to make decisions, not gut feel

Success Measures

Lead targets delivered on time and to volume

Conversion rates improving across digital channels

Campaigns live on time, tracked correctly, error-free

SEO and digital strategy supported and organic traffic growing

Weekly pipeline updates delivered proactively with clear insight

Bringing new digital ideas to the team and helping us test and learn from them

Tools & Platforms

You will be expected to hit the ground running with the following:

Paid media Meta Ads Manager, Google Ads. Other channels are a bonus.

Analytics Google Analytics 4, Search Console

CMS WordPress or equivalent

Design Canva or similar for basic asset creation

Skills & Experience

3 years or more in a digital marketing role, with hands-on experience of paid media and email campaigns

Experience running campaigns that generate leads

Hands-on experience with Meta Ads, Google Ads. Other channels are a bonus.

Proficiency in ActiveCampaign for email and CRM or similar

Experience with marketing automation and lead nurture workflows

Comfortable building campaign assets (emails, landing pages, basic graphics) from supplied copy, using templates and AI tools where helpful

Data-led: you report on what the numbers say, not what you hope they say

Self-managing: you own your workload, flag risks early, and don't wait to be directed

Actively uses AI tools to improve output and efficiency: whether for copy, research, reporting or campaign ideation. You stay current with what's possible and apply it practically, not theoretically

Experience using AI tools to streamline and optimise marketing workflows, reducing manual effort and increasing output

Marketing Degree (other marketing qualifications such as CIM)

Experience managing organic social media

Experience in edtech, SaaS or mission-driven organisations

Familiarity with the UK education sector

What We Offer

Hybrid: Office based in Alderley Edge (direct train to Manchester) with 1 day a week working from home

Real opportunity in a small, high-growth team

Direct access to senior leadership and genuine influence on strategy

The chance to help evolve our marketing engine; this is a role where you'll have the opportunity to experiment with new ideas and help shape our processes as we scale.

The Right Person

You are a performance or growth marketer who can also create. Analytical and highly detailed. You think in funnels, test obsessively, and report clearly. You don't need to be told what to do, you bring a plan, flag the problems and drive the results. You care about using your marketing skills to help us grow the reach of our mission and want your work to have a real impact on children's wellbeing.

You’re passionate about marketing and fascinated about where digital marketing is heading and excited by what AI makes possible. You don't wait to be told about new tools; you find them, test them, and bring the best ones to the team.