Digital Growth Manager

The Box; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

Staff access to exclusive sample sale

Competitive salary

Job summary

The Box is seeking a commercially minded Digital Growth Manager to own acquisition, activation, retention across digital channels and the membership funnel. This newly created role offers real ownership and direct impact on revenue in a fast-growing SME environment.

You will lead a full-funnel lifecycle from acquisition to renewal, running an always-on programme of experiments, managing our agency partner, and coordinating with content and internal teams to hit growth targets.

Qualifications

• 3-5 years of growth or digital marketing experience.
• A track record of running structured experimentation.
• Hands-on experience with a major CRM/ESP platform and web analytics tools.
• Experience working with agencies and partnerships.
• Strong analytical capability with attribution modelling and cohort analysis.
• Excellent written communication skills.
• Experience managing budgets and commercial outcomes.
• Highly organised and self-directed in a fast-moving SME environment.

Responsibilities

• Own the full-funnel growth strategy with a shared roadmap.
• Run a structured always-on testing programme across landing pages, emails, checkout, and membership funnel.
• Manage agency partner for paid social/search; optimise spend.
• Build and maintain the digital growth calendar across paid, organic, email, and events.
• Lead CRM lifecycle, segmentation, automated flows, and reporting.
• Drive membership growth and retention from first touch to renewal; create referral/reactivation mechanics.
• Coordinate content with briefs, calendar, and brand output; align with stakeholders.

Skills

Full-funnel growth

Experimentation

CRM platforms

GA4 analytics

Agency management

Budget management

Attribution analysis

Clear communication

Tools

Klaviyo

HubSpot

Dotdigital

GA4

Job description

The role

We're looking for a commercially minded, hands-on Digital Growth Manager to own acquisition, conversion, and retention across our digital channels and membership funnel. This is a newly created position and a genuine opportunity to build something - you'll have real ownership and direct impact on revenue.

You’ll take a full-funnel view of the member lifecycle - acquisition, activation, retention, referral and revenue - running a continuous programme of experiments to find and scale what works. You’ll act as the internal conductor for all growth activity: managing our agency partner, briefing our content team, and holding the wider team to account against a shared testing roadmap.

You’ll have the opportunity to pitch exciting partnership opportunities and develop new ways for us to grow our community, from London to the rest of the UK.

What you’ll do

Growth strategy & experimentation

• Own the full-funnel growth strategy, setting priorities against a shared roadmap
• Run a structured, always-on testing programme - hypothesis-led A/B and multivariate experiments across landing pages, email, checkout and the membership funnel
• Identify and prioritise growth opportunities, balancing quick wins with longer-term structural improvements

Acquisition & paid performance

• Manage our agency partner across paid social and paid search, briefing campaigns, reviewing performance, and optimising spend efficiency across a monthly budget
• Build and maintain the digital growth calendar across paid, organic, email and event-based activity

CRM, lifecycle & retention

• Manage the CRM alongside our agency partner: segmentation, automated lifecycle flows, list hygiene, and performance reporting
• Lead all email marketing: campaign planning, copywriting briefs, A/B testing, and deliverability management
• Drive membership growth and retention - owning the acquisition funnel from first touch through to renewal, and designing referral and reactivation mechanics

Team coordination

• Coordinate our content team with clear briefs, a shared calendar, and consistent brand output
• Set the strategy and hold the wider team - agency, content, and internal stakeholders - to account against agreed growth targets

What we’re looking for

Essential

• 3-5 years of growth or digital marketing experience, with demonstrable ownership of full-funnel performance (not just channel execution)
• A track record of running structured experimentation - designing tests, interpreting results, and scaling what works
• Hands-on experience with a major CRM/ESP platform (Klaviyo, HubSpot, Dotdigital or similar) and web/product analytics tools (GA4 or similar)
• Experience working closely with agencies and partnerships
• Strong analytical capability - comfortable with attribution modelling, cohort analysis, and building your own reports
• Excellent written communication skills - able to brief, edit, and where needed, write
• A track record of managing budgets and being accountable for commercial outcomes
• Highly organised, self-directed, and comfortable in a fast-moving SME environment

Desirable

• Background in retail, fashion, luxury, or events-led brands
• Experience working with loyalty, tiered membership, or subscription programmes
• Working knowledge of SEO, CRO tooling (e.g. Hotjar, VWO, Optimizely)

What we offer

• A senior, autonomous role with real ownership from day one
• Direct access to leadership and a short decision-making chain
• The opportunity to build and shape a marketing function, not just maintain it
• Competitive salary
• Hybrid working - London-based with flexibility
• Staff access to exclusive sample sale events