Marketing & Engagement Manager

strukta Group Ltd; St Helens; On-site; GBP 38,000 - 40,000; Full time

Job summary

Willowbrook Hospice in the United Kingdom is seeking a Marketing & Engagement Manager to lead an integrated strategy across marketing, engagement, digital channels and brand. You will drive income generation, supporter engagement and awareness while ensuring consistent, impactful messaging and brand guardianship.

You will manage campaigns, data insights and budgets, lead a team, and build relationships with partners, volunteers and stakeholders to deliver sustainable income growth and a strong

Responsibilities

• Develop and implement the hospice's annual Marketing and Engagement Plan to support delivery of the Income Generation Strategy (IGS) and organisational objectives.
• Lead the planning, delivery and evaluation of integrated marketing and engagement campaigns that increase income, supporter engagement, retail performance and awareness of hospice services.
• Develop audience-focused strategies to engage patients, families, supporters, volunteers, staff, healthcare professionals, corporate partners and the wider community.
• Use data, audience insight, campaign evaluation and market intelligence to inform decision-making and maximise campaign effectiveness and return on investment.
• Establish and monitor key performance indicators across all marketing and engagement activities and provide regular performance reporting.
• Identify opportunities to grow existing audiences and develop new supporter segments to support sustainable income growth.
• Ensure all marketing and engagement activity is aligned with organisational priorities and contributes to the achievement of strategic objectives.
• Act as the guardian of the hospice brand and ensure consistent application of brand standards across all channels, materials and stakeholder touchpoints.
• Lead the development and evolution of the hospice's brand identity, ensuring it remains relevant, distinctive and aligned with organisational values.
• Oversee the Creative for Support (C4S) function, ensuring the timely delivery of high-quality marketing materials, campaigns, publications, fundraising assets, retail collateral and internal communications resources.
• Ensure all creative output reflects agreed brand guidelines and supports strategic priorities.
• Manage relationships with external design, print, media and creative suppliers where appropriate.
• Lead the hospice's engagement strategy, ensuring proactive and effective engagement with key audiences across all channels.
• Develop and implement media relations activity to enhance awareness of the hospice's services, achievements and impact.
• Build and maintain positive relationships with media representatives, partners, influencers and community stakeholders.
• Lead the development and delivery of reputation management and crisis engagement plans.
• Act as the lead adviser on issues that may impact the hospice's reputation and provide timely support during incidents or periods of organisational change.
• Ensure all public-facing content supports organisational objectives and promotes positive stakeholder engagement.
• Lead the development and delivery of digital marketing activity across website, email marketing, social media and emerging digital platforms.
• Maximise the effective use of digital channels to increase engagement, income generation and supporter retention.
• Work with internal stakeholders to optimise the use of CRM and supporter data to improve segmentation, personalisation and campaign performance.
• Monitor digital analytics and audience behaviour to inform future planning and continuous improvement.
• Ensure digital content remains accessible, compliant and aligned with brand standards.
• Provide leadership, support and development to marketing and engagement team members.
• Set, monitor and review objectives for team members, ensuring alignment with departmental and organisational priorities.
• Undertake annual appraisal and performance development reviews for all direct reports.
• Foster a culture of collaboration, innovation, accountability and continuous improvement.
• Support learning and professional development opportunities across the team.
• Ensure all marketing, engagement and digital activities comply with relevant legislation, regulatory requirements and hospice policies.
• Ensure compliance with GDPR, fundraising regulations, copyright requirements and other applicable standards.
• Monitor and manage departmental risks, ensuring they are appropriately recorded and reviewed.
• Manage marketing and engagement budgets effectively, ensuring value for money and appropriate stewardship of resources.
• Provide timely reports and performance updates to senior leadership and governance groups as required.
• We expect all employees to act in a way that is representative of our Values: Integrity, Dignity, Respect, Kindness, Compassion & Care. Through the course of employment, the post holder may become aware of information relating to patients, volunteers and staff; employees are expected to treat all such information as confidential.
• Employees are required to complete and maintain all mandatory training relevant to their role and to participate in any additional training identified as necessary during their employment, ensuring ongoing competence and compliance.
• Act as a positive ambassador for Willowbrook Hospice, demonstrating professionalism, compassion, and a welcoming approach in all interactions.
• Promote and uphold the Hospice's commitment to Equality, Diversity and Inclusion, contributing to an inclusive environment and supporting the elimination of discrimination, inequality, and disadvantage for patients, colleagues, volunteers, and stakeholders.
• Develop an understanding of the unique and complex nature of the hospice environment, including the challenges and sensitivities associated with palliative and end-of-life care. Promote a culture of compassion, empathy, dignity, and understanding in all interactions, supporting colleagues, patients, families, and volunteers in line with the Hospice's values and ethos.

Job description

Job Title: Marketing & Engagement Manager

Reports to: Marketing Manager

Salary: £38,000 – £40,000 per annum (dependent on experience)

Role Summary

This role will provide strategic leadership for the development and delivery of an integrated marketing, communications and digital engagement strategy that supports income generation, enhances the hospice's profile, and strengthens engagement with patients, families, supporters, volunteers, staff, partners and the wider community.

The postholder will ensure consistent and impactful messaging across all channels, safeguard and enhance the hospice brand, and maximise opportunities to drive supporter engagement, fundraising income, retail performance and awareness of hospice services.

Responsibilities

Marketing & Campaign Delivery

• Develop and implement the hospice's annual Marketing and Engagement Plan to support delivery of the Income Generation Strategy (IGS) and organisational objectives.
• Lead the planning, delivery and evaluation of integrated marketing and engagement campaigns that increase income, supporter engagement, retail performance and awareness of hospice services.
• Develop audience-focused strategies to engage patients, families, supporters, volunteers, staff, healthcare professionals, corporate partners and the wider community.
• Use data, audience insight, campaign evaluation and market intelligence to inform decision-making and maximise campaign effectiveness and return on investment.
• Establish and monitor key performance indicators across all marketing and engagement activities and provide regular performance reporting.
• Identify opportunities to grow existing audiences and develop new supporter segments to support sustainable income growth.
• Ensure all marketing and engagement activity is aligned with organisational priorities and contributes to the achievement of strategic objectives.

Brand Management and Creative Services (C4S)

• Act as the guardian of the hospice brand and ensure consistent application of brand standards across all channels, materials and stakeholder touchpoints.
• Lead the development and evolution of the hospice's brand identity, ensuring it remains relevant, distinctive and aligned with organisational values.
• Oversee the Creative for Support (C4S) function, ensuring the timely delivery of high-quality marketing materials, campaigns, publications, fundraising assets, retail collateral and internal communications resources.
• Ensure all creative output reflects agreed brand guidelines and supports strategic priorities.
• Manage relationships with external design, print, media and creative suppliers where appropriate.

Engagement, Media Relations and Reputation Management

• Lead the hospice's engagement strategy, ensuring proactive and effective engagement with key audiences across all channels.
• Develop and implement media relations activity to enhance awareness of the hospice's services, achievements and impact.
• Build and maintain positive relationships with media representatives, partners, influencers and community stakeholders.
• Lead the development and delivery of reputation management and crisis engagement plans.
• Act as the lead adviser on issues that may impact the hospice's reputation and provide timely support during incidents or periods of organisational change.
• Ensure all public-facing content supports organisational objectives and promotes positive stakeholder engagement.

Digital Marketing and CRM Engagement

• Lead the development and delivery of digital marketing activity across website, email marketing, social media and emerging digital platforms.
• Maximise the effective use of digital channels to increase engagement, income generation and supporter retention.
• Work with internal stakeholders to optimise the use of CRM and supporter data to improve segmentation, personalisation and campaign performance.
• Monitor digital analytics and audience behaviour to inform future planning and continuous improvement.
• Ensure digital content remains accessible, compliant and aligned with brand standards.

Leadership and People Management

• Provide leadership, support and development to marketing and engagement team members.
• Set, monitor and review objectives for team members, ensuring alignment with departmental and organisational priorities.
• Undertake annual appraisal and performance development reviews for all direct reports.
• Foster a culture of collaboration, innovation, accountability and continuous improvement.
• Support learning and professional development opportunities across the team.

Governance, Compliance and Risk Management

• Ensure all marketing, engagement and digital activities comply with relevant legislation, regulatory requirements and hospice policies.
• Ensure compliance with GDPR, fundraising regulations, copyright requirements and other applicable standards.
• Monitor and manage departmental risks, ensuring they are appropriately recorded and reviewed.
• Manage marketing and engagement budgets effectively, ensuring value for money and appropriate stewardship of resources.
• Provide timely reports and performance updates to senior leadership and governance groups as required.

General

• We expect all employees to act in a way that is representative of our Values: Integrity, Dignity, Respect, Kindness, Compassion & Care. Through the course of employment, the post holder may become aware of information relating to patients, volunteers and staff; employees are expected to treat all such information as confidential.
• Employees are required to complete and maintain all mandatory training relevant to their role and to participate in any additional training identified as necessary during their employment, ensuring ongoing competence and compliance.
• Act as a positive ambassador for Willowbrook Hospice, demonstrating professionalism, compassion, and a welcoming approach in all interactions.
• Promote and uphold the Hospice's commitment to Equality, Diversity and Inclusion, contributing to an inclusive environment and supporting the elimination of discrimination, inequality, and disadvantage for patients, colleagues, volunteers, and stakeholders.
• Develop an understanding of the unique and complex nature of the hospice environment, including the challenges and sensitivities associated with palliative and end-of-life care. Promote a culture of compassion, empathy, dignity, and understanding in all interactions, supporting colleagues, patients, families, and volunteers in line with the Hospice's values and ethos.

This is an outline of the post holder's duties and responsibilities. It is not intended as an exhaustive list and may change from time to time to meet the changing needs of Willowbrook Hospice.

Job Overview

Job Title

Marketing & Engagement Manager

Job Type

Full-time, Permanent

Marketing, Advertising and PR, Health, Medical and related