Digital Marketing Manager

Insignia Group of Companies; England; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading marketing firm is seeking an experienced Digital Marketing Manager to drive digital strategy and execution across all digital channels. This role focuses on enhancing the brand's online presence and creating engaging digital experiences. The ideal candidate will have over 5 years of experience in digital marketing, strong skills in CMS, SEO/SEM, Google Analytics, and a proven track record in luxury marketing. This position is full-time with a focus on strategic marketing campaigns.

Qualifications

• Over 5 years’ experience within digital marketing.
• Proven track record of developing and executing successful digital marketing strategies.
• Creative and strategic thinker.

Responsibilities

• Develop and implement a comprehensive digital strategy.
• Conduct A/B testing to optimise campaign performance.
• Manage and enhance the marketing CRM.

Skills

CMS

SEO/SEM

PPC

Google Analytics

Email marketing

Social media management

Leadership

Project management

A/B testing

Data analysis

Education

Business and/or Marketing or Digital Media Degree

Tools

HubSpot

Job description

Digital Marketing Manager – Fashion

We are seeking a dynamic and experienced Digital Marketing Manager to join our team. This role is critical in driving the digital strategy and execution across all digital channels, enhancing the brand’s online presence and creating immersive digital experiences.

Key Responsibilities

• Develop and implement a comprehensive digital strategy that aligns with the business and target audience.
• Develop growth strategies to increase brand awareness, engagement, and acquisition.
• Conduct A/B testing to optimise campaign performance, including ads and landing pages.
• Oversee the creation and distribution of high‑quality, compelling digital content across websites, social media, email campaigns, and other digital channels to engage and grow the luxury consumer base.
• Manage and enhance the marketing CRM (HubSpot).
• Utilise CRM for segmentation of audiences and messages.
• Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising, to drive brand awareness and customer acquisition.
• Utilise analytics and customer insights to inform decision‑making and optimise digital initiatives; track KPIs and ROI for all digital activities.

Professional Requirements

• Business and/or marketing or digital media degree or equivalent.
• Previous background within the luxury sector preferable.
• Over 5 years’ experience within digital marketing.
• Proven track record of developing and executing successful digital marketing strategies.
• Proficiency in CMS, SEO/SEM, PPC, Google Analytics, email marketing and social media management.
• Creative and strategic thinker.
• Ability to analyse data and translate insights into actionable strategies; growth mindset.
• Proficiency in marketing automation and CRM tools.
• Expertise in A/B testing and performance optimisation.
• Familiarity with luxury market dynamics and consumer behaviour.
• SME consumer marketing experience with a strong commercial and entrepreneurial outlook.
• Excellent leadership, communication, and project management skills.

Job Details

• Seniority level: Mid‑Senior level
• Employment type: Full‑time
• Job function: Customer Service, Administrative, and Other
• Location: London Area, United Kingdom