Digital Marketing Manager

The Third Space; City of Westminster; On-site; GBP 50,000 - 70,000; Full time

Job summary

A luxury health club company in the UK is looking for a Digital Marketing Manager to lead marketing initiatives and manage a team focusing on social media and content production. You will be responsible for executing digital marketing strategies, enhancing brand awareness, and driving web traffic to meet sales targets. The ideal candidate has extensive experience in marketing, particularly in the fitness or luxury sector, and is a dynamic leader passionate about fitness. Join a company dedicated to inspiring members to fulfill their lives.

Qualifications

• Extensive relevant experience in marketing across the full marketing mix.
• Proven experience in paid digital advertising.
• Excellent understanding of demand generation methodologies.
• Experience managing direct reports.

Responsibilities

• Define and execute digital marketing strategy to enhance brand image.
• Own web traffic driving activities for lead acquisition.
• Manage SEO and website content.
• Support large-scale brand marketing campaigns.

Skills

Digital Marketing Strategy

Paid Digital Advertising

Creative Direction

Team Leadership

Tools

Meta

Google Search

LinkedIn

Job description

We're now looking for a Digital Marketing Manager who will take the lead on our member-facing marketing initiatives. This role combines strategic oversight with hands-on leadership of the Social Media Manager and in-house Content Producer. Working closely with the Head of Marketing, you will own Third Space's paid and organic digital marketing activity, and drive performance to enhance brand image and reach.

Defining strategy and execution of Third Space paid and organic digital marketing activity to enhance brand image and awareness, addressing business needs and challenges

Owning traffic driving activity for web lead acquisition to support monthly sales targets.

Managing the website content to ensure an optimized SEO strategy, improve educational resources & content for current and prospective members, and enhance Third Space ranking on Google and LLMs.

Supporting Head of Club Marketing in conceptualization of large-scale brand marketing campaigns.

Drive secondary revenue streams such as PT, Recovery Spa and Natural Fitness Foods via social media, paid digital and printed collateral. Defining strategy and ensuring execution

Support new club launches with production of necessary collateral to support both the property and sales team with the support of direct reports

Managing 2 direct reports - specialists in social media and content creation

Extensive relevant experience in Marketing across the full marketing mix (both on and offline, ATL and activation) preferably within a fitness or luxury leisure environment.

Proven experience in paid digital advertising (Meta, Google Search & LinkedIn - Programmatic is a plus).

Excellent understanding of demand/lead generation methodologies.

Creative Direction experience, managing photo & video shoots to meet brand campaign briefs.

Experience developing and nurturing direct reports.

Proven track record of developing & delivering successful brand growth & lead gen strategies.

Dynamic team leader who's passionate about fitness.

Third Space is a collection of luxury health clubs in London; individual in style, bound by a common philosophy: to provide outstanding fitness spaces that members feel are their own. Our people are the creators that bring the space to life. We're a team of motivators, inventors, and coaches; always striving to grow and evolve. It's not just a job, it's a lifestyle. We inspire our members to fulfil their lives and they rely on us…and we wouldn't have it any other way. This is our space.