Digital Marketing - Lead Generation Specialist (Mat Cover)

Office Angels; Kingston upon Thames; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A recruitment agency is seeking a Digital Marketing Lead Generation Specialist for maternity cover. This role involves leading marketing campaigns, budget management, and KPI reporting to drive growth in the UK and Irish markets. Candidates should have extensive B2B digital marketing experience and strong analytical skills. The position offers flexible homeworking with some travel to the Kingston office, along with a vibrant work environment and opportunities for career growth.

Benefits

Vibrant and supportive work environment

Opportunity to lead impactful marketing initiatives

Chance to enhance skills and grow

Qualifications

• Extensive experience in digital marketing, ideally in an international context.
• Strong understanding of the British B2B software market.
• Excellent analytical skills for strategic decision-making.
• Proven expertise in crafting compelling copy.
• Native-level proficiency in British English.
• Ability to work independently and collaboratively.

Responsibilities

• Develop, execute, and optimize innovative marketing campaigns.
• Manage and allocate budgets effectively across PPC platforms.
• Track and analyze KPIs within the lead funnel.
• Foster collaboration with Sales and local Marketing team.
• Conduct pipeline analyses to achieve targets.
• Participate in international workshops and share best practices.

Skills

Digital marketing experience (B2B)

Analytical skills

Copywriting and content organization

Collaboration skills

Familiarity with Salesforce

Familiarity with Pardot

Familiarity with Sitecore

Job description

Digital Marketing - Lead Generation Specialist (Mat Cover)

Location: Homeworking (with occasional travel to Kingston office)

Contract Type: Fixed Term Contract (6 months)

Salary: Competitive

Start Date: February 2026 to September 2026, potentially longer

Working Pattern: Full time, flexible working of 8-hour day as you choose!

Are you a specialist in demand generation for the UK&I market?

Join my client's dynamic European team in an exciting role as a maternity cover where you'll have the opportunity to lead marketing campaigns and projects that drive growth and engagement. Experience in Salesforce, Pardot, and Sitecore is a plus.

Key Responsibilities

• Campaign Planning and Management: Develop, execute, and optimise innovative marketing campaigns to boost brand awareness and generate leads in the British & Irish markets.
• Budget Control: Manage and allocate budgets effectively across PPC platforms (Google, Bing, Meta, LinkedIn) to optimise Cost per Lead (CPL) and Cost per Acquisition (CPA).
• KPI and Metrics Reporting: Track and analyse key performance indicators (KPIs) within the lead funnel, providing insightful reports on the success of marketing initiatives.
• Collaboration: Work closely with Sales and the local Marketing team, fostering cross-functional collaboration even across international boundaries.
• Pipeline Analysis: Conduct pipeline analyses and implement necessary actions to achieve targets and goals.
• Pan-European Collaboration: Participate in international workshops and share best practices to enhance collaboration and innovation within the European team.

Qualifications

• Extensive experience in digital marketing (B2B), ideally in an international context.
• Strong understanding of the British B2B software market and its unique dynamics.
• Excellent analytical skills with the ability to interpret data for strategic decision-making.
• Proven expertise in crafting compelling copy and organising content to enhance user experience.
• Native-level proficiency in British English.
• Ability to work independently as well as collaboratively with both local and remote teams.
• Familiarity with Salesforce, Pardot, and Sitecore is a plus.

What's On Offer

• A vibrant and supportive work environment where your contributions will be valued.
• An opportunity to lead impactful marketing initiatives and collaborate with a talented team across Europe.
• A chance to enhance your skills and grow within a dynamic company.

If you're ready to take your digital marketing career to the next level and make a real difference in the UKI market, we want to hear from you! Join us in this exciting journey and help shape the future of our marketing efforts.

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