Digital Marketing Manager

Aspire JOBS Limited; Greater London; On-site; GBP 32,000 - 48,000; Full time

Job summary

Aspire JOBS Limited is seeking an experienced Digital Marketing Manager for a busy agency on a 12 month maternity cover, with a strong possibility of permanency. This hands-on role requires direct client contact and a proven ROI focus across campaigns.

You will drive SEO, PPC, email, social media and content work, provide regular performance reporting, and manage day-to-day client communications. Travel and own transport are preferred, and a minimum of 3 years’ agency or in-house digital

Qualifications

• Minimum 3 years digital marketing experience in an agency or in-house role.
• Strong ability to communicate with clients via phone, email and face-to-face.
• Excellent written communication and content creation skills.
• Analytical mindset with a focus on ROI and reporting.
• Willingness to travel and own transport preferred.

Responsibilities

• Account management for a select number of high-profile clients.
• Plan and execute social media, email marketing, SEO and PPC campaigns.
• Create engaging content and perform keyword research.
• Measure, report and optimise campaign performance.
• Identify additional revenue opportunities within clients’ accounts.

Skills

Digital marketing

Client management

Content experience

ROI analysis

Written communication

Tools

HubSpot

Google Analytics

Google Ads

WordPress

CRM systems

Job description

My client is looking for an experienced Digital Marketing Manager to join their busy and growing agency initially on a 12 month Maternity leave contract. However there is a strong possibility that the role could be made permanent after this time (although no guarantees).

The successful candidate will

• Have min 3 years Digital Marketing experience – hands on and not just Project Management
• Have the confidence and ability to deal with clients directly, over the phone, email and also face to face. They conduct 1/4 face to face reviews with all clients so you must be comfortable with this
• Have very strong written/grammar and content experience
• Have a keen eye on ROI for clients, ensuring that the marketing campaigns they run are providing value for money but more importantly producing reports. This is quite an analytical part of the role
• Drive and have your own transport – please dont apply if you dont have transport

You will be responsible for the completion of a range of marketing activities, whilst also providing a proactive day to day account management service to a select number of high profile clients.

The principal activitiesthey carry out include; social media, email marketing, search engine optimisation, article writing, PPC (pay per click) campaigns and WordPress web development.

Duties and Responsibilities:

Account management –

• Maintaining and enhancing relationships with existing clients
• Taking briefs and creating proposals/marketing plans
• Communicating with clients, keeping them up to date on the progress of their tasks and results of completed campaigns
• Effective delivery of day-to-day projects/campaigns
• Ensure projects are managed effectively and completed on time, within budget and in line with strategies outlined in proposals/retainer agreements
• Work closely with members of theMarketing team to create work of a suitably high standard
• Quality control, and proofing copy and project outputs
• Measuring and reporting on the performance of digital marketing campaigns
• To identify and leverage all additional revenue opportunities within existing client base
• Create and maintain strong working relationships with colleagues to ensure a happy and enjoyable office environment
• Supporting new business activities such as client pitches, networking meetings etc

Digital marketing activities –

• Planning and executing SEO activities
• Keyword research and competitor analysis reports
• Creating and maintaining various paid online advertising campaigns across various platforms (Google, Bing, Facebook, Instagram etc)
• Develop content marketing plans
• Social media strategy and implementation
• Email campaign creation and management
• Creating engaging internet friendly content, which could include social media posts, keyword optimised articles, static web pages

Knowledge and Experience:

• Min 3years experience in an agency environment or within an in-house marketing role is essential
• You should have knowledge and experience of social media optimisation
• A strong understanding and experience of carrying out on-page and off-page SEM (search engine marketing) activities
• Able to create search engine optimised articles, page content and blog posts
• Able to create, maintain and optimise PPC (pay per click) campaigns. Ideally have a Google AdWords certification
• Experience with e-commerce sites (preferable)
• Experience of managing CRM systems such as Hubspot (preferable)
• You must have high attention to detail
• You must be proactive and a multi-tasker
• You must be a self-starter, able to work without supervision
• You must have strong written and verbal communication skills and willing to conduct and contribute to meetings with clients
• You’ll be familiar with Google Analytics and ideally knowledgeable of Google Search Console and/or data studio
• Have a creative mindset and a flexible approach

Working in a small team, the breadth of the role will give you the opportunity to learn and develop your management and digital marketing skills and experience

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