Digital Marketing Executive

Dementia UK; Greater London; Hybrid; GBP 32,000 - 42,000; Full time

Benefits offered by this job

Enhanced maternity leave

Family-friendly policies

Life assurance 3x salary

Medicash health plan

Virtual GP (UK)

Employee assistance programme

Wellbeing app

Hybrid/flexible working

LinkedIn Learning access

Menopause Friendly accreditation

Disability Confident employer

Job summary

Dementia UK is hiring a Digital Marketing Executive on a 12-month maternity cover to lead paid digital campaigns, primarily on Meta, and to help grow reach and supporter engagement. The role involves owning campaigns end-to-end, reporting outcomes and contributing to the digital engagement strategy across the fundraising team.

The successful candidate will manage paid social campaigns, optimise targeting, translate data into actionable insights, and collaborate with colleagues across teams in a

Qualifications

• Experience with paid digital campaigns on Meta platforms.
• Ability to track, optimise and report on campaign performance.
• Strong communication of results to non-digital colleagues.

Responsibilities

• Own paid digital campaigns from development to optimisation and reporting.
• Contribute to the evolving digital engagement strategy across fundraising and other teams.
• Develop and manage paid social campaigns, optimise audience targeting and use performance data to improve results.
• Produce clear, insightful reporting and recommendations for stakeholders.

Skills

Paid social advertising

Campaign tracking & reporting

Data interpretation

Cross-team collaboration

Fundraising knowledge (charity)

Tools

Meta Ads Manager

Job description

Dementia UK is looking for a Digital Marketing Executive to join our Marketing and Communications team on a 12-month maternity cover. This is an exciting opportunity to help deliver high-performing digital campaigns that raise vital funds, grow our reach and engage supporters with Dementia UK’s work.

You will take ownership of paid digital campaigns, from development and launch through to optimisation and reporting. Alongside campaign delivery, you’ll have the opportunity to contribute to our evolving digital engagement strategy, helping shape processes, ways of working and how the digital team collaborates with fundraising and other teams across the charity.

You will develop and manage paid social campaigns, optimise audience targeting and use performance data to improve results. You’ll produce clear, insightful reporting and recommendations, translating campaign performance for stakeholders and helping teams understand what we can learn and apply to future activity.

You’ll have proven experience running paid digital campaigns on Meta, with a good understanding of campaign tracking, optimisation and reporting. You’ll be confident interpreting data and communicating results clearly to non-digital colleagues, with the ability to manage campaigns independently while collaborating effectively across teams. Experience of working within charity fundraising or knowledge of, would be an advantage.

Join Dementia UK at an exciting time for our digital engagement work where you will have the autonomy to deliver impactful campaigns and the opportunity to help shape how we use digital to engage supporters and grow our impact.

Contract: 12 month fixed term maternity cover, full-time

Location: hybrid - a minimum of one day in the Aldgate, London office per week

• enhanced maternity, paternity and adoption leave, and shared parental pay
• family-friendly policies
• life assurance cover at 3 x annual salary
• health cashback plan (Medicash): employee cover plus up to four dependent children
• 24/7 virtual GP access (UK registered), plus access to Best Doctors
• confidential employee assistance programme (Medicash)
• access to a wellbeing app
• flexible working options including hybrid working, flexible working patterns such as part-time, compressed hours, and more*
• learning and development opportunities including bespoke training and access to LinkedIn Learning)
• commitment to employee health and wellbeing. We have a Menopause Friendly accreditation and are a Disability Confident employer

Our culture

In addition to a competitive salary and a generous benefits package, we truly value our people. It’s important for us to create a working environment that looks after our workforce to support them in achieving their full potential. You will become part of a diverse and dedicated team who are supported to use and develop their skills. We recognise and value the key role you will play in delivering our strategic plans for the benefit of those living with dementia.

Our staff have a voice. Representatives from different roles and levels across the organisation positively contribute to and lead on our working groups around health and wellbeing, menopause, and equity, diversity and inclusion.

Our supportive and nurturing workplace culture has recently earnt us recognition as the Sunday Times Best Place to Work in the non-profit and charities sector 2025 (big organisation).

Dementia UK is proud to welcome everyone. We aim for a truly inclusive culture with talented, diverse teams that represent a variety of backgrounds, perspectives and skills. We celebrate differences and individuality and encourage everyone to feel comfortable being themselves at work.

Dementia UK is a Disability Confident employer. If you would like support to make an application, contact [e-mail]

By applying to join Dementia UK, you acknowledge that in the event you are successful for the role, any offer and your ongoing employment will be conditional on you having or obtaining the right to work in the UK.

*Please note that any decision on flexible working is based on business needs

When you apply for a job at Dementia UK, we will collect certain information about you to process your application and assess your suitability for the role. Further details can be found in our privacy notice.