Digital Marketing Executive

University of Buckingham; Buckingham; Vor Ort; GBP 26.000 - 38.000; Vollzeit

Zusammenfassung

University of Buckingham is seeking a Digital Marketing Executive (Social Media) to shape how the University connects with audiences via social media. You will work within the Digital team to implement the social media strategy, delivering engaging content and managing both organic and paid campaigns.

The role focuses on student recruitment and broader engagement across students, staff, alumni, and the community, with opportunities to experiment and improve performance using data-driven insights.

Qualifikationen

• Demonstrable professional experience planning, creating and delivering organic and paid social media campaigns.
• Experience producing engaging content for social platforms and using insights to inform activity.
• Proven ability to evaluate and optimise campaigns to meet marketing objectives.

Aufgaben

• Plan and deliver organic and paid social media activity to support recruitment and engagement.
• Create engaging content for diverse social platforms using audience insights.
• Analyse performance data to optimise campaigns and inform future actions.
• Collaborate with colleagues across the University to align campaigns with priorities.

Kenntnisse

Social media campaigns

Content creation

Data-driven approach

Paid social advertising

Jobbeschreibung

DEPARTMENT/SCHOOL: Professional Services - Marketing

JOB TITLE: Digital Marketing Executive (Social Media)

SALARY:

HOURS: 35 hours per week

LOCATION:

Buckingham, Buckinghamshire. Regular attendance on campus is required, so applicants should be able to commute reliably to the campus.

Buckingham has a history of innovation. From the pioneering accelerated degree model which saves students time and money, to a demonstrated history of inspiring and empowering graduates to achieve the extraordinary with the mantra of students being a name, never a number - the University is looking to the future as it enters its second half century. The University of Buckingham remains proudly independent, committed to small group teaching, academic freedom and the belief that higher education works best when students are known, challenged, and supported as individuals.

The role

As our Digital Marketing Executive, you'll help shape how the University connects with its audiences through social media.

Working as part of the Digital team, you'll help deliver the University's social media marketing strategy - creating engaging, creative and purposeful content that reaches prospective students and supports them throughout their journey with us.

You'll play a hands-on role in planning and delivering both organic and paid social media activity, using audience insight, creativity and performance data to make our campaigns more effective. You'll have the opportunity to experiment with new approaches, understand what works, and continually improve the way we use social media to achieve our objectives.

Your work will primarily support student recruitment, while also helping us engage current students, staff, academics, alumni, our local community and the wider public. You'll work collaboratively with colleagues across the University to turn ideas, stories and priorities into compelling digital content and campaigns.

This is a role for someone who combines creative thinking with a data-driven approach. You'll be comfortable developing content for different social platforms, contributing to campaigns from planning through to evaluation, and using insight and performance metrics to inform what you do next.

We're looking for someone with demonstrable professional experience of planning, creating and delivering organic and paid social media campaigns, ideally gained within a digital marketing environment. You'll have experience creating engaging content for social platforms, using audience insight and performance data to inform activity, and evaluating and optimising campaigns to achieve marketing objectives.

What can we offer you?

In addition to an Aviva Pension scheme, we offer:

Beautiful working environment at our campus in Buckingham

Employee Assistance Programme

Christmas closure

On-site gym and exercise classes

On-site catering facilities

Free on-site parking

Excellent opportunities to network and continue learning across a variety of departments

Discount of courses for staff and their families

The closing date for applications is 11 November 2026, and it is anticipated that interviews will be held shortly thereafter. Please note that we reserve the right to close this vacancy early should we receive a high volume of suitable applications. We therefore encourage early applications to avoid disappointment.

Please note: if successful,

any offer is subject to standard checks, including qualifications, eligibility to work in the UK on a permanent basis and DBS (if applicable).