Social Media Marketing Executive (Digital Campaigns)

University of Buckingham; Buckingham; On-site; GBP 26,000 - 38,000; Full time

Job summary

University of Buckingham is seeking a Digital Marketing Executive (Social Media) to shape how the University connects with audiences via social media. You will work within the Digital team to implement the social media strategy, delivering engaging content and managing both organic and paid campaigns.

The role focuses on student recruitment and broader engagement across students, staff, alumni, and the community, with opportunities to experiment and improve performance using data-driven insights.

Qualifications

• Demonstrable professional experience planning, creating and delivering organic and paid social media campaigns.
• Experience producing engaging content for social platforms and using insights to inform activity.
• Proven ability to evaluate and optimise campaigns to meet marketing objectives.

Responsibilities

• Plan and deliver organic and paid social media activity to support recruitment and engagement.
• Create engaging content for diverse social platforms using audience insights.
• Analyse performance data to optimise campaigns and inform future actions.
• Collaborate with colleagues across the University to align campaigns with priorities.

Skills

Social media campaigns

Content creation

Data-driven approach

Paid social advertising

Job description

University of Buckingham is seeking a Digital Marketing Executive (Social Media) to shape how the University connects with audiences via social media. You will work within the Digital team to implement the social media strategy, delivering engaging content and managing both organic and paid campaigns.

The role focuses on student recruitment and broader engagement across students, staff, alumni, and the community, with opportunities to experiment and improve performance using data-driven insights.