MBV173-26 - Social Media Assistant

University of Staffordshire Business Engagement; Stoke-on-Trent; In loco; GBP 29.000 - 33.000; Part-time

Descrizione del lavoro

The University of Staffordshire is seeking a creative Social Media Assistant to join the Marketing, Brand and Voice team on a fixed term basis for 12 months. This role is a part-time position (22.2 hours per week) based at Stoke Campus, focusing on developing multimedia content to strengthen the University's online presence for targeted audiences.

The successful candidate will implement strategic campaigns to promote the University's brand and monitor social media activity to measure impact,

Mansioni

• Planning, creating, and scheduling social media content in line with the University's strategy and values to enhance the growth of the digital portfolio, reputation, and reach.
• Monitoring daily social media activity and measuring the impact of digital communications.
• Engaging with prospective students on dedicated forums, including The Student Room, Campus Connect, and Reddit.
• Supporting ongoing prospect engagement, facilitating digital channel growth, and producing creative multimedia content.
• Aiding university recruitment by increasing engagement on YouTube, TikTok, and Instagram.
• Utilising a diverse digital skillset to grow conversations across social platforms and develop student-led content.

Descrizione del lavoro

Social Media Assistant

Marketing, Brand and Voice

Location

Stoke Campus

Salary

£28,778 to £33,002 Per Annum

Contract

Pro Rata Fixed Term for 12 Months Part Time 22.2 Hours

Release Date

Thursday 22 October 2026

Closing Date

Thursday 05 November 2026

Reference

MBV173-26

About the Role

The University of Staffordshire is seeking a creative Social Media Assistant to join the Marketing, Brand and Voice team on a fixed term basis for 12 months. This role focuses on developing and co-ordinating original multimedia content to strengthen the University's online presence for our targeted audiences. The successful candidate will implement strategic campaigns to promote the University's brand and systematically monitor social media activity to measure impact. You will employ creative strategies, including student-led content and targeted incentives, to foster meaningful online conversations and increase overall engagement. A critical component of the role involves directly supporting student recruitment by enhancing the performance of key platforms such as YouTube, TikTok, and Instagram.

Main Responsibilities

• Planning, creating, and scheduling social media content in line with the University's strategy and values to enhance the growth of the digital portfolio, reputation, and reach.
• Monitoring daily social media activity and playing a pivotal role in measuring the impact of digital communications.
• Actively participating in community engagement by speaking directly to prospective students on dedicated forums, including The Student Room, Campus Connect, and Reddit.
• Supporting ongoing prospect engagement, facilitating digital channel growth, and producing creative multimedia content.
• Aiding university recruitment efforts by focusing on increasing engagement from prospect audiences, specifically by enhancing output across YouTube, TikTok, and Instagram.
• Utilising a diverse digital skillset to creatively grow conversations across social platforms, which may include implementing incentives, developing student-led content, and leveraging platform engagement features.

Contact For Informal Discussion

For further information about the role, please contact Adam Lane, Contact Manager - e: [e-mail]

Further Details

In return for your contributions to the work of our University, you'll be based from one of our industry leading campuses, enjoying a range of benefits exclusive to members of our community and contributing to our vision, value and culture.

Our Commitment to Inclusion

Staffordshire University is committed to promoting and enabling a positive culture where staff, students and visitors are confident to be their authentic selves.

We focus on inclusion as a way to ensure equality of opportunity for all our people and to demonstrate our commitment to Equality, Diversity and Human Rights.

We promote applications from all sections of the community, regardless of background, belief or identity, recognising the benefits a diverse organisation can bring for the University.

We particularly encourage applications from Black, Asian and Minority Ethnic (BAME) people, who are currently under-represented in the University workforce.