Digital Marketing Specialist (FTC)

The Institution of Structural Engineers; Farringdon; Hybrid; GBP 33,000 - 40,000; Full time

Benefits offered by this job

25 days annual leave

Pension up to 9%

Life Insurance

Private Medical Insurance

Health Cash Plan

Employee Assistance Programme

Season Ticket Loan

Cycle to Work Scheme

CPD

Job summary

The Institution of Structural Engineers is seeking a commercially minded Digital Marketing Specialist to plan, deliver and optimise campaigns across email, CRM, website, social media, paid media, SEO and GEO. You will use data-driven approaches to attract audiences, grow revenue and extend international reach.

This 12-month fixed-term maternity cover role is based in London, Farringdon with hybrid working available and a 35-hour work week.

Qualifications

• Significant experience developing and delivering strategic, integrated marketing plans.
• Experience supporting commercial revenue growth through digital marketing campaigns.
• Experience supporting partnership, sponsorship or B2B lead-generation activity.

Responsibilities

• Plan, deliver and optimise integrated campaigns across email, CRM, website, social media and paid media.
• Use data, automation and creative approaches to attract and retain audiences and maximise ROI.
• Strengthen brand, engagement and sustainable commercial growth across the Institution.

Skills

Integrated marketing

Campaign management

B2B lead generation

Non-profit experience

Job description

Contract: Full-time, 12-month fixed term contract (maternity leave cover)

Hours: Full-time (35 hours per week)

Salary: £36,121 starting salary p/a plus excellent benefits package

Location: London, Farringdon, Hybrid working available

Are you a commercially minded digital marketer who can turn audience insight into engaging, high-performing campaigns that grow membership, revenue, and extend international reach? Then this is the role for you!

Alongside the interests and challenges of the role, we know that candidates also want to be enthused about the mission and values of the organisation they might be joining.

IStructE is a charity and the professional body for structural engineers. We have a global membership who have designed many of the world’s iconic structures as well as many of the buildings and bridges we take almost for granted in our daily lives.

Creating safer structures for the benefit of the public is at the heart of our remit, and this includes environmental sustainability, with structural engineers and the Institution at the heart of the impact construction has on natural resources and climate change.

We are passionate about inclusion and work hard to help those with talent, irrespective of background, to find and develop a route into the profession. Many of our members work to support the world’s most vulnerable communities, especially those living in places prone to natural hazards such as earthquakes and extreme flooding.

If working as part of a staff team of about 80 people and alongside many of our members to address these issues appeals to you, then we would love to hear from you.

The Role

As the Institution's Digital Marketing Specialist, you’ll plan, deliver and optimise integrated campaigns across email, CRM, website, social media, paid media, SEO and GEO. Combining strategic thinking with practical delivery, you’ll use data, automation and creative approaches to attract and retain audiences, improve customer journeys and maximise return on investment. Working collaboratively across the Institution, you’ll provide trusted marketing expertise while helping to strengthen our brand, engagement and sustainable commercial growth.

To be shortlisted for this post, you must have:

• Significant experience of developing and delivering strategic, integrated marketing plans
• Experience supporting commercial revenue growth through digital marketing campaigns
• Experience supporting partnership, sponsorship or B2B lead-generation activity
• Experience within a membership, professional body or not-for-profit organisation would be advantageous.

What we can offer you:

• 25 days' paid annual leave (rising with service) plus bank holidays and flexi leave
• A pension scheme with up to 9% employer contributions
• Life Insurance
• Private Medical Insurance
• Permanent Health Insurance
• Health Cash Plan
• Employee Assistance Programme
• Season Ticket Loan
• Cycle to Work Scheme
• Continuous Professional Development
• Salary Progression

Working Conditions:

We are based on the edge of the city, our office is bright, modern and open plan. We are an inclusive and friendly workforce.

Additional information:

For more information, including a full job description and candidate privacy policy, visit our website.

If you require any reasonable adjustments to enable you to complete your application or would like us to apply reasonable adjustments when reviewing your application, please contact us as soon as possible to discuss your needs.

Applicants who do not have the right to work in the UK and/or require visa sponsorship in order to continue working in the UK cannot be considered.

The Institution strives to have a diverse and inclusive workforce, where we can all be ourselves. We are an equal opportunities employer and value diversity and the perspectives people from different backgrounds bring. Applicants will not be excluded on the grounds of sex, gender reassignment, pregnancy, maternity, race, marital status, disability, age, religion and belief or sexual orientation.

Please note, we reserve the right to close or extend this position depending on application numbers. Therefore, we urge candidates to apply as soon as possible. Applications are sifted on receipt, and shortlisted candidates are contacted to invite to an interview.