Senior Acquisition Manager

Stopgap - Marketing, Digital & Creative Recruitment; Greater London; On-site; GBP 85,000 - 120,000; Full time

Benefits offered by this job

Remote work

Office visits every 2 weeks

High leadership visibility

Job summary

Stopgap is seeking a hands-on, data-led acquisition lead with strong SEO/AEO and paid media to drive autonomous growth for a leading consumer marketplace. The role is predominantly remote with one Central London office day every fortnight, offering high visibility and the chance to shape growth across European markets.

You will own full-funnel acquisition across organic and paid channels, build attribution models, and lead the SEO & AEO Manager.

Qualifications

• Proven track record in consumer acquisition growth for fast-growth tech or online startup.
• Strong command of paid media, SEO, AEO, analytics and experimentation design.
• Experience building and scaling acquisition engines from scratch or expanding channels rapidly.

Responsibilities

• Lead full-funnel customer acquisition strategies across organic and paid channels.
• Develop and refine multi-channel attribution models to track journeys and optimise ROAS and CAC.
• Line manage and develop the SEO & AEO Manager with clear KPIs for organic search.
• Scale acquisition engines and unlock growth opportunities across European markets.
• Present performance insights and growth recommendations to senior leadership.

Skills

Acquisition marketing

SEO & AEO

Paid media

Analytics & data

Leadership

Cross-functional collaboration

Tools

Google Analytics

Looker Studio

Search Console

SEMrush

Job description

• INDUSTRY SECTOR: Online Marketplace / Classifieds / Digital Media
• LOCATION: Predominantly Remote (1 day per fortnight in Central London Office)

Looking for a hands-on data-led consumer acquisition lead with strong SEO/AEO and Paid Media to step into a highly-autonomous growth role with a leading consumer marketplace.

About The Company

• My client is a leading digital marketplace in the classifieds space, offering a platform where users buy and sell a wide variety of consumer goods, property, local services, and entertainment. While the marketplace covers a diverse range of categories, the majority of advertised services on the platform sit within the adult entertainment and independent companionship sector. As an industry leader in platform safety, they maintain a gold standard for safeguarding, investing heavily in technology and processes to ensure a secure, trusted, and stigma-free space for all advertisers.
• Joining a close-knit marketing team, you will enjoy an entrepreneurial, solution-focused culture, high board-level visibility, and the creative freedom to treat the acquisition department as your own business.

ABOUT THE ROLE

What you'll be doing

• Lead full-funnel customer acquisition strategies across organic (SEO & emerging Answer Engine Optimisation/AEO) and paid performance channels (Google Performance Max, Meta, Criteo, Affiliates, and offline media)
• Develop and refine complex multi-channel attribution models to track customer journeys, measure channel interplay, and optimise return on ad spend (ROAS) and customer acquisition cost (CAC)
• Line manage and develop the SEO & AEO Manager, establishing clear channel strategies and setting high-impact KPIs for organic search
• Scale acquisition engines and unlock growth opportunities across key European markets
• Present performance, attribution insights, and strategic growth recommendations directly to senior leadership
• Test and deploy rapid experimentation, leveraging modern martech (Google Analytics, Looker Studio, Search Console, SEMrush) and AI-driven bidding tools to drive conversion rate optimisation (CRO).
• Collaborate closely with cross-functional product, tech, and safety teams to align growth campaigns with gold-standard safeguarding and compliance standards.

Why you'll love it here

• True Flexibility: Predominantly work from home with only one office visit every fortnight required in Central London
• Empowering Leadership: Work under a supportive, directional Head of Marketing who trusts you to execute without micromanagement
• High Impact & Autonomy: Have a direct voice at the top table, shaping growth strategy across a multi-million-visitor platform.

ABOUT YOU

What we're looking for

• Proven track record in acquisition, growth or performance marketing for a fast-growth tech company or online startup
• Strong command of paid media, LLMs, SEO, experimentation design, and funnel analytics
• An innovator, using data to identify and launch new channels for customer acquisition
• Experience building acquisition engines from scratch or scaling channels rapidly
• Analytical mindset with excellent Excel/Sheets and analytical tool capabilities, with experience using data to drive campaign optimisation
• A doer mentality - willing to dive into campaigns, dashboards, or experiments directly
• Excellent communication and project management skills, with the ability to represent Marketing at senior levels.
• Leadership experience, including managing and developing small performance-focused teams.
• Knowledge of the digital marketplace industry is a plus

You MUST have the right to work in the UK - visa sponsorship is not available.