Digital Insight Analyst

SSE Enterprise; England; Hybrid; GBP 38,000 - 46,000; Full time

Job summary

A leading energy company in the UK is seeking a Digital Insight Analyst to analyze customer experiences across digital channels. The role involves interpreting data, using web analytics tools, and enhancing customer journeys. Candidates should have strong experience in analytics, an ability to translate data into actionable insights, and proficiency in dashboarding tools like Power BI. This is a full-time position offering a salary of £38,966 - £45,905, with generous benefits including healthcare discounts, and a flexible working environment.

Benefits

Discounts on private healthcare

Gym memberships

Wellbeing benefits like a free online GP

Interest-free loans on tech

Generous family entitlements

Qualifications

• Experience in customer, digital, or operational analytics.
• Proficiency in web analytics and dashboard tools.
• Ability to interpret data and present actionable recommendations.
• Exposure to customer journeys and CX best practices.

Responsibilities

• Gather and interpret data from multiple sources.
• Conduct structured analysis of customer behavior.
• Translate findings into clear reports and dashboards.
• Communicate insights in clear, simple language.
• Track the impact of digital improvements through KPIs.

Skills

Customer, digital, or operational analytics

Web analytics tools (e.g. GA4)

Dashboard tools (e.g. LookerStudio, Power BI, Tableau)

A/B testing and optimisation

Data interpretation and presentation

Customer journey experience

Programming (e.g. SQL, Python, R)

Job description

Digital Insight Analyst

Job Number : 555405

Closing at : Dec 3 2025 - 11 : 00 GMT

Base Location : Reading, Perth, Cardiff

Salary : £38,966 - £45,905 + a range of benefits to support your finances, wellbeing and family.

Working Pattern : Fixed Term Contract OR Secondment | Full Time | options available

The role

As a Digital Insight Analyst, you will play a key role in shaping how we understand and improve the customer experience across digital and non‑digital channels. Working closely with colleagues in Product, Design, Marketing, Sales, and Customer Operations, you will deliver insights that directly inform improvements to customer journeys, digital adoption, and overall satisfaction.

You will

This role is focused on hands‑on analytics, reporting, and insight delivery—turning data into clear actions that help improve the experience for our business customers. You will support the development of Voice of the Customer (VoC) capabilities, help run web tagging, heatmap analytics and A / B testing tools, and provide recommendations that contribute to operational efficiency and better customer engagement.

• Gather and interpret data from multiple sources (web analytics, heatmaps, surveys, VoC, interaction analytics, operational metrics).
• Conduct structured analysis of customer behaviour & attitudes and identify key opportunities for improvement.
• Translate findings into clear reports and dashboards, highlighting pain points and improvement opportunities.
• Communicate insights in clear, simple language tailored to non‑technical audiences.
• Track the impact of digital and service improvements through KPIs

You have

• Strong experience in customer, digital, or operational analytics
• Proficiency in web analytics tools (e.g. GA4), dashboards (e.g. LookerStudio, Power BI, Tableau), and A / B testing / optimisation and heatmapping platforms.
• Ability to interpret data and present actionable recommendations clearly.
• Exposure to customer journeys, CX best practices in B2B environment, VoC programmes, sentiment analysis, or customer research methods.
• (desirable) Knowledge of programming (e.g. SQL, Python, R) for deeper analysis.

About SSE

SSE has a bold ambition – to be a leading energy company in a net zero world. We're investing around £10 million a day in homegrown energy to help power a cleaner, more secure future. Our investment will see us build the world's largest offshore wind farm and transform the grid to deliver greener electricity to millions.

support UK organisations by delivering energy and low‑carbon energy solutions. These include EV hubs, solar systems, smart technologies, and heating and cooling networks. We power the net zero transition by helping customers cut carbon and costs, and by building and investing in flexible energy infrastructure.

Flexible benefits to fit your life

Enjoy discounts on private healthcare and gym memberships. Wellbeing benefits like a free online GP and 24 / 7 counselling service. Interest‑free loans on tech and transport season tickets, or a new bike with our Cycle to Work scheme. As well as generous family entitlements such as maternity and adoption pay, and paternity leave.

Work with an equal opportunity employer

We're dedicated to fostering an open and inclusive workplace where people from all backgrounds can thrive. We create equal opportunities for everyone to succeed and especially welcome applications from those who may not be well represented in our workforce or industry.

Ready to apply?

Start your online application using the Apply Now box on this page. We only accept applications made online. We'll be in touch after the closing date to let you know if we'll be taking your application further. If you're offered a role with SSE, you'll need to complete a criminality check and a credit check before you start work.