Digital Growth Lead: CRM & SEO Strategy

Forward Role; Blackburn; Sur place; GBP 25 000 - 35 000; Plein temps

Résumé du poste

Forward Role is seeking a Digital Marketing Executive to own CRM/Email marketing and SEO/Website management. You will be responsible for campaign segmentation, automation, and performance reporting, while steering the SEO strategy and on-site optimization.

The role requires a proactive, self-starting candidate with strong analytical and communication skills, ready to work closely with the marketing team and take ownership across both disciplines.

Qualifications

• Experience in either CRM/email marketing or SEO/website management (ideally both).
• Proactive, self-starting approach with ambition to work independently across both areas.
• Strong analytical skills and comfort with data/reporting tools.
• Excellent communication skills and ability to collaborate across teams.

Responsabilités

• Manage and optimise CRM and email marketing campaigns from segmentation to performance reporting.
• Own the SEO strategy and website performance to improve organic visibility and user experience.
• Plan and execute email lifecycle campaigns to support retention and engagement.
• Conduct keyword research, on-page optimisation, and technical SEO audits to improve rankings.
• Collaborate with the wider marketing team to align CRM and SEO with campaign goals.
• Monitor and report on performance across both channels and inform strategy using data.

Connaissances

CRM/Email marketing

SEO/Website management

Analytics

Communication

Self-starting

Outils

Reporting tools

Description du poste

Forward Role is seeking a Digital Marketing Executive to own CRM/Email marketing and SEO/Website management. You will be responsible for campaign segmentation, automation, and performance reporting, while steering the SEO strategy and on-site optimization.

The role requires a proactive, self-starting candidate with strong analytical and communication skills, ready to work closely with the marketing team and take ownership across both disciplines.