Digital Marketing Executive

Forward Role; Blackburn; On-site; GBP 25,000 - 35,000; Full time

Job summary

Forward Role is seeking a Digital Marketing Executive to own CRM/Email marketing and SEO/Website management. You will be responsible for campaign segmentation, automation, and performance reporting, while steering the SEO strategy and on-site optimization.

The role requires a proactive, self-starting candidate with strong analytical and communication skills, ready to work closely with the marketing team and take ownership across both disciplines.

Qualifications

• Experience in either CRM/email marketing or SEO/website management (ideally both).
• Proactive, self-starting approach with ambition to work independently across both areas.
• Strong analytical skills and comfort with data/reporting tools.
• Excellent communication skills and ability to collaborate across teams.

Responsibilities

• Manage and optimise CRM and email marketing campaigns from segmentation to performance reporting.
• Own the SEO strategy and website performance to improve organic visibility and user experience.
• Plan and execute email lifecycle campaigns to support retention and engagement.
• Conduct keyword research, on-page optimisation, and technical SEO audits to improve rankings.
• Collaborate with the wider marketing team to align CRM and SEO with campaign goals.
• Monitor and report on performance across both channels and inform strategy using data.

Skills

CRM/Email marketing

SEO/Website management

Analytics

Communication

Self-starting

Tools

Reporting tools

Job description

A great opportunity for a Digital Marketing Executive to join a growing business, splitting focus across two core areas: CRM & Email and SEO & Website.

This is an exec/senior exec level role suited to someone with a solid grounding in digital marketing who's ready to take real ownership across two disciplines. Full training and support will be provided to get you up to speed, with the expectation that you'll build towards working independently across both areas.

The role:

• Manage and optimise CRM and email marketing campaigns, from segmentation and automation through to performance reporting
• Own the SEO strategy and website performance, driving organic visibility and improving on-site user experience
• Plan and execute email lifecycle campaigns to support customer retention and engagement
• Conduct keyword research, on-page optimisation, and technical SEO audits to improve search rankings
• Work closely with the wider marketing team to align CRM and SEO activity with broader campaign goals
• Monitor and report on performance across both channels, using data to shape ongoing strategy

What we're looking for:

• Experience in either CRM/email marketing or SEO/website management (ideally some exposure to both)
• A proactive, self-starting approach, with the ambition to become fully self-sufficient across both disciplines
• Strong analytical skills, comfortable working with data and reporting tools
• Excellent communication skills, able to collaborate across teams