Digital Experience Optimisation Lead – Stadium & Events

Tottenham Hotspur; Tottenham; On-site; GBP 40,000 - 60,000; Full time

Job summary

Tottenham Hotspur is looking for a Digital Experience & Optimisation Executive to own the day-to-day running of tottenhamhotspurstadium.com and related apps, ensuring accurate content, smooth booking journeys and strong performance for events, attractions, and hospitality.

You will use data and testing to improve journeys, support campaigns and collaborate with Marketing and Stadium teams, with occasional non-regular hours and travel to Enfield facilities.

Qualifications

• Experience in digital marketing, ecommerce or website management.
• Degree or equivalent practical experience.
• Certification such as Google Analytics, Mixpanel or Salesforce Trailhead.
• Experience in ticketing, live events, visitor attractions or ecommerce.

Responsibilities

• Own day-to-day management of Tottenham Hotspur Stadium’s website and app, including content updates, maintenance and SEO-friendly page builds for events, attractions and venue hire.
• Work with Stadium commercial and marketing stakeholders to turn briefs into on-site activity and launch new events and attractions on time.
• Monitor site health and booking journeys, logging and following up issues through to resolution.
• Analyse user journeys and funnels to identify drop-off points and improve conversion.
• Help plan, build, QA and report on A/B tests and personalisation across Stadium platforms using Salesforce Marketing Cloud Personalisation.
• Support the delivery of Club and Stadium commercial campaigns, including visitor attraction campaigns, personalised activations in Salesforce Marketing Cloud Personalisation and campaign reporting.
• Track KPIs and produce regular performance dashboards with clear recommendations.
• Provide routine digital operations support across the Club website and app, including content updates and QA.

Skills

Salesforce Personalisation

CMS management

GA4

Mixpanel

Excel

Communication skills

A/B testing

Google Tag Manager

SEO basics

HTML/CSS basics

Education

Degree or equivalent practical experience

Tools

Salesforce Marketing Cloud

Google Analytics

Mixpanel

Content Management System

Job description

Tottenham Hotspur is looking for a Digital Experience & Optimisation Executive to own the day-to-day running of tottenhamhotspurstadium.com and related apps, ensuring accurate content, smooth booking journeys and strong performance for events, attractions, and hospitality.

You will use data and testing to improve journeys, support campaigns and collaborate with Marketing and Stadium teams, with occasional non-regular hours and travel to Enfield facilities.