Digital Experience Optimisation Lead

Tottenham Hotspur Football Club; Greater London; On-site; GBP 50,000 - 65,000; Full time

Job summary

Tottenham Hotspur Football Club is seeking a Digital Experience & Optimisation Executive to own tottenhamhotspurstadium.com and associated apps. You will keep content accurate, run day-to-day site operations, and use data to improve key journeys while supporting commercial campaigns across the Club and Stadium digital properties.

The role requires collaboration with marketing and stadium stakeholders, with occasional after-hours work and travel to Enfield.

Qualifications

• Experience in digital marketing, ecommerce or website management.
• Degree or equivalent practical experience.
• Relevant certification such as Google Analytics, Mixpanel or Salesforce Trailhead.
• Experience in ticketing, live events, visitor attractions or ecommerce.

Responsibilities

• Own the day-to-day management of Tottenham Hotspur Stadium’s website and app, including content updates, maintenance and SEO-friendly page builds for events, attractions and venue hire
• Work with Stadium commercial and marketing stakeholders to turn briefs into on-site activity and launch new events and attractions on time
• Monitor site health and booking journeys, logging and following up issues through to resolution
• Analyse user journeys and funnels to identify drop-off points and improve conversion
• Help plan, build, QA and report on A/B tests and personalisation across Stadium platforms using Salesforce Marketing Cloud Personalisation
• Support the delivery of Club and Stadium commercial campaigns, including visitor attraction campaigns, personalised activations in Salesforce Marketing Cloud Personalisation and campaign reporting
• Track KPIs and produce regular performance dashboards with clear recommendations
• Provide routine digital operations support across the Club website and app, including content updates and QA
• Support on the conversion of Stadium visitors and event attendees into Club records, using third-party events and competition focused data capture to drive sign-ups, campaign participation and engagement on the Stadium website & App

Skills

Digital marketing

Website management

Content updates

A/B testing

Conversion optimisation

Analytics reporting

Stakeholder communication

Project prioritisation

Education

Degree or equivalent practical experience

Google Analytics certification

Salesforce Trailhead certification

Tools

Salesforce Marketing Cloud Personalisation

GA4

Mixpanel

Google Tag Manager

Excel

CMS

Job description

Tottenham Hotspur Football Club is seeking a Digital Experience & Optimisation Executive to own tottenhamhotspurstadium.com and associated apps. You will keep content accurate, run day-to-day site operations, and use data to improve key journeys while supporting commercial campaigns across the Club and Stadium digital properties.

The role requires collaboration with marketing and stadium stakeholders, with occasional after-hours work and travel to Enfield.