Digital Experience and Optimisation Executive

Tottenham Hotspur Football Club; Greater London; On-site; GBP 50,000 - 65,000; Full time

Job summary

Tottenham Hotspur Football Club is seeking a Digital Experience & Optimisation Executive to own tottenhamhotspurstadium.com and associated apps. You will keep content accurate, run day-to-day site operations, and use data to improve key journeys while supporting commercial campaigns across the Club and Stadium digital properties.

The role requires collaboration with marketing and stadium stakeholders, with occasional after-hours work and travel to Enfield.

Qualifications

• Experience in digital marketing, ecommerce or website management.
• Degree or equivalent practical experience.
• Relevant certification such as Google Analytics, Mixpanel or Salesforce Trailhead.
• Experience in ticketing, live events, visitor attractions or ecommerce.

Responsibilities

• Own the day-to-day management of Tottenham Hotspur Stadium’s website and app, including content updates, maintenance and SEO-friendly page builds for events, attractions and venue hire
• Work with Stadium commercial and marketing stakeholders to turn briefs into on-site activity and launch new events and attractions on time
• Monitor site health and booking journeys, logging and following up issues through to resolution
• Analyse user journeys and funnels to identify drop-off points and improve conversion
• Help plan, build, QA and report on A/B tests and personalisation across Stadium platforms using Salesforce Marketing Cloud Personalisation
• Support the delivery of Club and Stadium commercial campaigns, including visitor attraction campaigns, personalised activations in Salesforce Marketing Cloud Personalisation and campaign reporting
• Track KPIs and produce regular performance dashboards with clear recommendations
• Provide routine digital operations support across the Club website and app, including content updates and QA
• Support on the conversion of Stadium visitors and event attendees into Club records, using third-party events and competition focused data capture to drive sign-ups, campaign participation and engagement on the Stadium website & App

Skills

Digital marketing

Website management

Content updates

A/B testing

Conversion optimisation

Analytics reporting

Stakeholder communication

Project prioritisation

Education

Degree or equivalent practical experience

Google Analytics certification

Salesforce Trailhead certification

Tools

Salesforce Marketing Cloud Personalisation

GA4

Mixpanel

Google Tag Manager

Excel

CMS

Job description

Founded in 1882, Tottenham Hotspur is an iconic English football club, playing in the Premier League and Women’s Super League. From North London to the world, our fanbase spans continents, cultures, and generations.

Tottenham Hotspur is a club that’s always dared to push boundaries, breaking new ground, and rewriting history. We are at our brightest when we’re all together. Our club, our teams, our community.

We are entering a new era at Tottenham with a new club strategy, new leadership, and a focus on putting our supporters at the heart of everything we do as we continue to strengthen our connection with our home, each other, and the DNA of our club. A big part of achieving this is through our marketing department, a centre of excellence responsible for our Brand (what we say), our Creative (how we say it), and our Digital strategy (where we say it).

Role Purpose

The Digital Experience & Optimisation Executive will own the day-to-day running and performance of tottenhamhotspurstadium.com, covering concerts and events, visitor attractions, Plan Your Visit, venue hire and hospitality. You will keep the site accurate and easy to book from, use data and testing to improve key journeys, and support commercial campaigns and digital operations across the Club and Stadium websites and app.

Due to the nature of this role and the industry you may be required to work outside of regular office hours, which may include evenings, weekends and bank holidays. Ad hoc travel to our Warehouse and Training Centre, both in Enfield, may be required.

Key Responsibilities

• Own the day-to-day management of Tottenham Hotspur Stadium’s website and app, including content updates, maintenance and SEO-friendly page builds for events, attractions and venue hire
• Work with Stadium commercial and marketing stakeholders to turn briefs into on-site activity and launch new events and attractions on time
• Monitor site health and booking journeys, logging and following up issues through to resolution
• Analyse user journeys and funnels to identify drop-off points and improve conversion
• Help plan, build, QA and report on A/B tests and personalisation across Stadium platforms using Salesforce Marketing Cloud Personalisation
• Support the delivery of Club and Stadium commercial campaigns, including visitor attraction campaigns, personalised activations in Salesforce Marketing Cloud Personalisation and campaign reporting
• Track KPIs and produce regular performance dashboards with clear recommendations
• Provide routine digital operations support across the Club website and app, including content updates and QA
• Support on the conversion of Stadium visitors and event attendees into Club records, using third-party events and competition focused data capture to drive sign-ups, campaign participation and engagement on the Stadium website & App

Person Specification

Qualifications / Training

• Experience in digital marketing, ecommerce or website management (Essential)
• Degree or equivalent practical experience (Desirable)
• Relevant certification such as Google Analytics, Mixpanel or Salesforce Trailhead (Desirable)
• Experience in ticketing, live events, visitor attractions or ecommerce (Desirable)

Skills & Experience

• Experience with Salesforce’s suite of tools such as Salesforce Marketing Cloud Personalisation (Essential)
• Hands-on experience managing content in a website CMS (Essential)
• Experience with web or product analytics tools such as Mixpanel or GA4, and strong Excel skills (Essential)
• Clear communicator, able to explain performance to non-digital stakeholders (Essential)
• Able to manage multiple requests and prioritise against deadlines (Essential)
• Exposure to A/B testing or conversion rate optimisation (Desirable)
• Working knowledge of Google Tag Manager, SEO or basic HTML/CSS (Desirable)

Personal Attributes

• Thinks ahead, generates innovative ideas to improve digital experiences and conversion
• Values & respects others, builds relationships, collaborates
• Gets things done, delivers to highest of standards, takes responsibility
• Curious, thinks customer first and is comfortable with ambiguity
• A proactive self-starter, able to work at pace, independently and as part of a team

Safeguarding & Recruitment Statement

Safeguarding is fundamental to the success in all that we do. The Club follows a Safer Recruitment process for all roles. Successful candidates are to be reminded they would be subject to proportionate background, DBS and reference checks as required.

We welcome applications from anyone regardless of age, disability, gender, race, or ethnic and national origins, religion or belief, or sexual orientation.