Digital Experience & CRM Lead

Geely Auto UK; Coventry; On-site; GBP 35,000 - 48,000; Full time

Benefits offered by this job

25 days annual leave

Company pension scheme

Geely ECOS scheme

Life assurance (x6)

Enhanced maternity & paternity pay

Medicash

Bike2work scheme

Job summary

Geely Auto UK is seeking a Website & CRM Executive to support the delivery and optimisation of our website and CRM activity, enhancing the digital customer experience and boosting lead generation and conversion.

You will manage CMS updates, CRM campaigns, segmentation, and data quality, collaborating with external developers and internal teams to deliver engaging content and improved performance.

Qualifications

• Experience in a website, CRM, digital marketing, or similar role.
• Strong hands-on experience with CMS platforms (essential).
• Good understanding of SEO best practices.
• Experience managing or supporting CRM campaigns, including segmentation and email creation.
• Ability to work with external development teams to implement website updates and fixes.
• Familiarity with Figma, web analytics tools and marketing automation platforms is a bonus.
• Comfortable analysing performance data and making recommendations to improve conversion rates.
• Automotive experience is beneficial but not required.
• Strong communicator who can collaborate across multiple departments and partner agencies.

Responsibilities

• Manage website updates, improvements, and new features with the external development team.
• Oversee landing page creation, on-site forms, and conversion tracking across key touchpoints.
• Monitor website performance and user behaviour to identify opportunities to improve engagement.
• Keep the website accurate and aligned with brand and campaign activity.
• Support the development of new content and features using our CMS.
• Plan, build, and send CRM campaigns and newsletters to multiple audience segments.
• Develop customer segmentation, lifecycle journeys, and automation flows.
• Manage data quality and ensure contact records are accurate and compliant.
• Track CRM performance including engagement and database growth.
• Collaborate with internal teams to create meaningful customer touchpoints from first contact to lead nurturing.

Skills

Website & CRM experience

CMS platforms

SEO best practices

CRM campaigns & segmentation

External dev team coordination

Figma & analytics tools

Performance data analysis

Automotive industry exposure

Cross-department collaboration

Tools

CMS platforms

Job description

Geely Auto UK is seeking a Website & CRM Executive to support the delivery and optimisation of our website and CRM activity, enhancing the digital customer experience and boosting lead generation and conversion.

You will manage CMS updates, CRM campaigns, segmentation, and data quality, collaborating with external developers and internal teams to deliver engaging content and improved performance.