Digital Content Designer

Reading Borough Council; Reading; On-site; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Generous leave and flexibility

Modern Civic Offices environment

Life Assurance

Season Ticket Loan

Lease car salary sacrifice

Job summary

Reading Borough Council is seeking a Digital Content Designer to transform complex information into clear, accessible content for our public website and intranet.

You will work in a multidisciplinary team to improve user journeys, apply accessibility standards and use analytics to drive improvements across digital services. Graduates or those with experience are welcome to apply, with strong writing and CMS skills valued.

Qualifications

• Degree or equivalent qualification in digital communications or related discipline.
• Experience creating, editing and publishing digital content.
• Strong writing skills to explain complex information clearly.
• Experience with content management systems and digital publishing tools.
• Knowledge of accessibility requirements and inclusive content design.
• Experience using user research, analytics and insight to improve content.
• Excellent communication and stakeholder engagement skills.
• Strong organisational skills and ability to manage multiple priorities.

Responsibilities

• Planning, designing and creating high-quality digital content across council websites and online services.
• Working with user research and data to understand audience needs and improve customer journeys.
• Producing accessible, engaging content compliant with accessibility standards.
• Reviewing and improving content through audits and lifecycle management.
• Supporting colleagues to create and maintain effective digital content.
• Contributing to content design standards and best practice.
• Using analytics and user feedback to improve online services.
• Supporting delivery of projects within the Council's Digital Strategy.

Skills

Degree in digital communications

Content creation experience

Clear writing

CMS experience

Accessibility knowledge

User research and analytics

Stakeholder engagement

Organisational skills

Education

Related degree in digital communications

Tools

Content Management Systems

Google Analytics

HTML

Adobe Photoshop

Adobe Acrobat

Job description

The job requirements are detailed below. Where applicable the skills, qualifications and memberships required for this job have also been included.

Reading Borough Council is looking for a talented Digital Content Designer to join our Digital, Technology and Change team. This is an exciting opportunity to shape how residents, businesses and colleagues interact with our digital services, ensuring information is easy to find, understand and use.

Working within a multidisciplinary team, you will play a key role in improving the user experience across both our public website and internal intranet, helping deliver digital services that meet the needs of our diverse communities

We seek the best talent from the widest pool of people as diversity and inclusion is the key to our success. Reading Borough Council is a Disability Confident Employer and is committed to the recruitment and continued employment of people with disabilities.

About the role

As a Digital Content Designer, you will help transform complex processes and information into clear, accessible and user-focused content that supports residents and colleagues to achieve their goals online.

Key responsibilities include:

• Planning, designing and creating high-quality digital content across council websites and online services.
• Working with user research and data to understand audience needs and improve customer journeys.
• Producing content that is accessible, engaging and compliant with digital accessibility standards.
• Reviewing and improving existing content through audits and content lifecycle management
• Supporting colleagues across the Council to create and maintain effective digital content.
• Contributing to the development of content design standards, approaches and digital best practice.
• Using analytics, research and user feedback to continuously improve online services.
• Supporting the delivery of projects within the Council's Digital Strategy.

About you

We're looking for a creative and analytical professional who is passionate about user-centred design and digital communication.

You will have:

• A degree or equivalent qualification in digital communications or a related discipline.
• Experience creating, editing and publishing digital content.
• Strong writing skills with the ability to explain complex information in plain English.
• Experience working with content management systems and digital publishing tools.
• Knowledge of accessibility requirements and inclusive content design principles.
• Experience using user research, analytics and insight to improve content.
• Excellent communication and stakeholder engagement skills.
• Strong organisational skills and the ability to manage multiple priorities.

Experience using tools such as content management systems, Google Analytics, HTML, Adobe Photoshop and Adobe Acrobat would be advantageous.

Graduates with little or no experience but a willingness to learn can also apply.

You’ll be part of a team that relies on each individual to play their part to the best of their ability. As well as the colleagues that you work closely with every day, you’ll also be part of Team Reading, playing your personal part in making Reading a successful and vibrant place. Our vision is to ensure that Reading realises its potential as a great place to live, work and play, and that everyone shares the benefits of this success. Our values and behaviours guide how we will achieve this:

Work Together as one team - work collaboratively, with each other and with our partners, and demonstrate the Team Reading values in everything we do

Drive Efficiency - show initiative, be adaptable to change and put forward ideas to help improve delivery and efficiency. Take responsibility for our own learning and development and for reaching our potential

Be Ambitious - be demanding of our own performance – striving to be even better – and be prepared to engage with and challenge leaders in a constructive and positive way

Make a Difference to Reading - maintain the highest levels of customer service and be flexible and willing to provide the services needed at the time they are needed

Our offer

We offer a supportive environment to grow and develop your career with the opportunity to put your ideas across. Innovation and ambition is strongly encouraged, and you’ll get a great feel for that working in our friendly and collaborative environment.

A competitive salary alongside a range of benefits including:

• Generous holiday entitlement - 25 days holiday each year plus bank holidays - rising to 30 days after 5 years’ service and 33 days after 10 years' service, with the option to buy additional leave
• A wide range of flexible working opportunities
• Modern working environment at the Civic Offices in the heart of Reading
• Life Assurance - three times your annual salary (for members of the LGPS)
• On-site day nursery (Kennet Day nursery) rated outstanding by Ofsted
• Season Ticket Loan - a loan to help with the cost of your rail or bus journey, to and from work
• Lease car salary sacrifice scheme allowing you to lease a brand new, greener car for three years. The monthly fee includes insurance, servicing and road tax

Closing Date: Sunday 11th October 2026
Interview Date: To be confirmed
Interview Process: To be confirmed