Digital Experience Designer

Wokingham Borough Council; Wokingham; On-site; GBP 42,000 - 47,000; Full time

Benefits offered by this job

30 days annual leave

Local government pension

Employee assistance programme

Discounts

Onsite gym at Shute End

Job summary

Wokingham Borough Council is seeking a Digital Experience Designer to join the Digital Experience team on a full-time, 12-month fixed-term contract. You will blend content design with user-centred design to improve experiences for residents, businesses and staff.

Using research, data and user insight, you will design content, journeys and interactions that help people complete tasks simply and efficiently across websites, intranet, and digital services, contributing to accessible, evidence-based

Qualifications

• Creating user-centred digital experiences
• Content design using plain English principles
• User research and usability testing
• Information architecture and navigation design
• Accessibility and WCAG compliance
• Analyzing digital performance data
• Working collaboratively with stakeholders
• Managing competing priorities in a fast-paced environment

Responsibilities

• Create and deliver high-quality, on-brand digital content - drawing on evidence, data and research to justify and inform design decisions
• Develop compelling content and intuitive user journeys that improve website usability and accessibility across our digital channels
• Act as a gatekeeper for online content, ensuring all digital outputs adhere to our guidelines and standards on brand, accessibility and usability
• Oversee website content, databases, forms and self-service tools, maintaining consistency and quality across the board
• Build relationships with key stakeholders and engage in effective communication. Work in partnership to test digital services, gather user feedback and drive continuous improvement
• Contribute to the upholding and development of style guides and best practices. Provide support to internal users on digital guidelines, SEO best practices, and effective content creation techniques

Skills

User-centred design

Content design

User research

Information architecture

Accessibility WCAG

Data analysis

Stakeholder management

Prioritisation

Tools

Figma

Drupal

SharePoint

GOV.UK guidance

Job description

Employer: Wokingham Borough Council

Salary: £42,124 - £46,581 per annum (plus benefits)

Location: Shute End, Wokingham

Contract: Contract

Working Pattern: Full Time

Hours: 37 hours per week.

DBS Check: No

Closing Date: 25/10/2026 at 23:00

Reference: 713542

We have an exciting opportunity available for a talented Digital Experience Designer with strong User Experience skills to join us as a key member of the Digital Experience team here at Wokingham Borough Council, on a full-time, 12-Month Fixed Term Contract.

We're looking for someone who can combine excellent content design with user-centred design to improve the experience of residents, businesses and staff across our digital services.

You will use research, data and user insight to understand what people need, then design content, journeys and interactions that help them complete tasks simply and efficiently.

You will work across websites, intranet, online forms and digital services, helping us deliver accessible, evidence-based and user-focused experiences.

At Wokingham Borough Council, you’ll be part of a forward-thinking, dynamic team dedicated to continuous digital innovation. This is your chance to shape the future of our digital services, making a real impact on the lives of our community members. We’re committed to fostering an inclusive environment where your ideas are valued and your expertise drives positive change.

Benefits

• A generous annual leave entitlement of 30 days (rising to 35 days after 5 years continued local government service), plus Bank Holidays
• Enrolment to an excellent local government pension scheme
• An employee assistance programme including 24/7 wellbeing helpline
• A range of local & lifestyle discounts
• Use of a free onsite gym (located at Shute End office)
• And much more!

Key Responsibilities

• Create and deliver high-quality, on brand digital content - drawing on evidence, data and research to justify and inform design decisions
• Develop compelling content and intuitive user journeys that improve website usability and accessibility across our digital channels
• Act as a gatekeeper for online content, ensuring all digital outputs adhere to our guidelines and standards on brand, accessibility and usability.
• Oversee website content, databases, forms and self-service tools, maintaining consistency and quality across the board
• Build relationships with key stakeholders and engage in effective communication. Work in partnership to test digital services, gather user feedback and drive continuous improvement
• Contribute to the upholding and development of style guides and best practices. Provide support to internal users on digital guidelines, SEO best practices, and effective content creation techniques

Candidate Requirements

About you

Essential

• Creating user-centred digital experiences
• Content design using plain English principles
• User research and usability testing
• Information architecture and navigation design
• Accessibility and WCAG requirements
• Analysing digital performance data
• Working collaboratively with stakeholders
• Managing competing priorities in a fast-paced environment

Desirable

• Figma or similar prototyping tools
• Drupal, SharePoint or enterprise CMS experience
• Service design methods
• Knowledge of GOV.UK Service Standard and Content Design guidance

Our Area

Wokingham Borough is set in the heart of Berkshire with excellent transport links to Reading and central London. Our area comprises of a vibrant and historical market town, attractive villages, and miles of beautiful countryside.

We’re home to a range of high performing schools including 69 primary and 21 secondary, a host of international businesses and an incredible community. We have a strong local economy with accelerated growth, a range of excellent public facilities and low levels of crime, offering an exceptional quality of life.

Alternatively, for an informal discussion please contact: Michael Fredman, Digital User Experience and Strategy Lead at [e-mail]

Interview date: TBC

AI In Applications

We recognise that candidates may choose to use artificial intelligence (AI) tools to support the preparation of their job applications. When used appropriately, AI can be a helpful aid in structuring responses, checking clarity, and improving presentation.

However, applications must reflect your own skills, experience and understanding. If an application appears to rely excessively on AI-generated content, it may not meet the required standard and could be rejected.

We encourage all applicants to ensure their submissions are authentic, tailored to the role, and clearly demonstrate their own knowledge, experience and suitability.

Whilst this is a fixed term contract appointment, for anyone already employed by Wokingham Borough Council this would be classed as a secondment if successful. Therefore, the usual permission requests for secondments apply and you must speak to your line manager in the first instance before applying.

If your application is shortlisted for an interview, you will be required to provide proof of your right to work in the UK at that stage. Additionally, successful candidates must present proof upon receiving a job offer.

Please note that all offers are conditional and subject to the satisfactory completion of pre-employment checks.

Please be aware that we will be reviewing the applications we receive on a daily basis, and we reserve the right to close the advert early if suitable candidates are identified.

Wokingham Borough Council is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all staff, other workers and volunteers to share this commitment.

Due to the high volume of applications we receive, we regret that we are unable to respond to every applicant individually.

If you do not hear from us within 4 weeks of the application closing date, please assume that your application has not been successful on this occasion.

We appreciate your interest in joining Wokingham Borough Council and thank you for taking the time to apply.

Wokingham is an equal opportunities employer.

Closing date: Sunday 25th October 2026, at 11pm