Senior Digital Marketing Executive

Reed; England; On-site; GBP 42,000 - 62,000; Full time

Job summary

Reed in the United Kingdom is seeking a Senior Digital Marketing Executive who combines creativity with commercial acumen to drive growth across established consumer brands.

You will own digital campaigns, social media, content creation and analytics, collaborating with internal teams and external agencies to deliver measurable results and elevate brand presence. This role offers autonomy, cross-channel exposure and opportunities to influence strategy. Experience in FMCG is advantageous.

Qualifications

• Experience in a digital marketing, social media or content-focused role.
• Strong knowledge of social media platforms and digital marketing best practice.
• Experience managing content across websites, email marketing and social channels.
• Understanding of SEO, PPC and website analytics.
• Excellent copywriting and content creation skills.
• Strong organisational skills and the ability to manage multiple projects simultaneously.
• Experience within FMCG, food, beverage or consumer brands would be advantageous.

Responsibilities

• Develop and implement digital marketing campaigns across multiple channels.
• Manage and grow social media platforms including LinkedIn, Instagram, Facebook and TikTok.
• Create engaging content including social posts, blogs, email campaigns, videos and website copy.
• Monitor, analyse and report on campaign performance using digital analytics tools.
• Support website optimisation activities to improve user experience, traffic and conversions.
• Assist with SEO and paid search initiatives to increase online visibility.
• Build and execute email marketing campaigns to engage customers and drive sales.
• Work closely with internal stakeholders and external agencies to deliver marketing projects.
• Ensure all digital activity aligns with brand guidelines and commercial objectives.

Skills

Digital marketing

Social media management

Content creation

SEO & PPC

Analytics

Copywriting

Tools

Analytics tools

Job description

My client is seeking a creative and commercially minded Senior Digital Marketing Executive to play a key role in driving the digital presence and growth of several established consumer brands. This is an exciting opportunity for an experienced marketer who is passionate about digital channels, content creation, social media and delivering measurable results.

Working as part of a collaborative marketing team, you will take ownership of digital campaigns, social media activity, website performance and online engagement, helping to strengthen brand awareness and drive revenue growth.

Key Responsibilities

• Develop and implement digital marketing campaigns across multiple channels.
• Manage and grow social media platforms including LinkedIn, Instagram, Facebook and TikTok.
• Create engaging content including social posts, blogs, email campaigns, videos and website copy.
• Monitor, analyse and report on campaign performance using digital analytics tools.
• Support website optimisation activities to improve user experience, traffic and conversions.
• Assist with SEO and paid search initiatives to increase online visibility.
• Build and execute email marketing campaigns to engage customers and drive sales.
• Work closely with internal stakeholders and external agencies to deliver marketing projects.
• Ensure all digital activity aligns with brand guidelines and commercial objectives.

About You

To be successful in this role, you'll be an enthusiastic and proactive marketer with a proven track record in digital marketing and social media management.

You will ideally have:

• Experience in a digital marketing, social media or content-focused role.
• Strong knowledge of social media platforms and digital marketing best practice.
• Experience managing content across websites, email marketing and social channels.
• Understanding of SEO, PPC and website analytics.
• Excellent copywriting and content creation skills.
• Strong organisational skills and the ability to manage multiple projects simultaneously.
• Experience within FMCG, food, beverage or consumer brands would be advantageous.

What's In It For You?

• Opportunity to join a well-established and growing business.
• Autonomy to shape and influence digital marketing activity.
• Diverse role covering social media, content, SEO, email and digital campaigns.
• Supportive team environment with genuine career development opportunities.

Interested?

If you're an ambitious digital marketer looking for your next challenge and would like to find out more, I'd love to hear from you.