Digital Campaigns & eCRM Architect | Data-Driven Growth

Henkel Argentina S.A; Hemel Hempstead; Hybrid; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Flexible work hours

Hybrid work model

Work from anywhere up to 30 days/yr

Job summary

Henkel United Kingdom is seeking a marketing professional to drive digital campaigns across paid media and eCRM channels. You will translate data into actionable insights, collaborate with agencies and internal teams, and optimize cross‑channel execution to grow engagement and customer acquisition.

Ideal candidates have experience in beauty/FMCG/eCommerce, strong analytics, and knowledge of GA4. The role offers a hybrid work model and growth opportunities within Henkel’s Consumer Brands and

Qualifications

• Experience managing digital campaigns across social and eCRM platforms.
• Understanding of paid social and email marketing campaigns.
• Experience managing agency partners and driving performance against KPIs.
• Understanding of customer and data-driven marketing principles.
• A proactive and adaptable mindset.
• Excellent communication and collaboration skills.
• Strong analytical skills and ability to translate data into insights.
• Ability to manage multiple projects and meet deadlines.
• Experience within beauty, FMCG, retail or eComm.
• Knowledge of customer segmentation, lifecycle marketing and GA4.

Responsibilities

• Execute digital campaigns across paid media and eCRM channels (Meta, TikTok, Google).
• Track campaign performance against KPIs including ROAS, CPA, revenue and acquisition targets.
• Collaborate with agencies and internal stakeholders to execute plans.
• Produce regular performance reports and actionable insights.
• Support audience segmentation and targeting strategies across paid and owned channels.
• Ensure assets and messaging stay on-brand and aligned with objectives.

Skills

Digital campaign management

Paid social marketing

Data-driven marketing

Analytical skills

Communication & collaboration

Project management

Agency management

Lifecycle marketing

Customer segmentation

GA4 analytics

Tools

GA4

Job description

Henkel United Kingdom is seeking a marketing professional to drive digital campaigns across paid media and eCRM channels. You will translate data into actionable insights, collaborate with agencies and internal teams, and optimize cross‑channel execution to grow engagement and customer acquisition.

Ideal candidates have experience in beauty/FMCG/eCommerce, strong analytics, and knowledge of GA4. The role offers a hybrid work model and growth opportunities within Henkel’s Consumer Brands and