Digital Brand Manager

Little Freddie Organic Baby Food; England; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading organic baby food brand in the United Kingdom is seeking an experienced Brand Engagement Manager to enhance digital strategies and brand awareness. You will oversee campaign propositions and manage social media content, ensuring brand consistency across all channels. The ideal candidate has over 3 years of experience in digital marketing within FMCG and possesses strong communication skills to engage effectively with stakeholders. Join a rapidly growing team committed to making a meaningful impact in the market.

Qualifications

• 3+ years in digital marketing, brand engagement or brand campaign roles, ideally in FMCG.
• Demonstrable understanding of social media channels, trends, and best practices.
• Basic SEO knowledge for website content optimisation.

Responsibilities

• Drive brand-building initiatives through digital strategy.
• Manage online community and build digital growth.
• Develop brand communications architecture and ensure consistency.

Skills

Strong copywriting skills

Excellent communication skills

Digital marketing experience

Social media expertise

Data-informed decision making

Tools

Klaviyo

Figma

Canva

Sprout Social

Job description

Little Freddie is the baby food brand built for parents. We make genuinely tasty, organic baby food that offers parents a helping hand during the weaning whirlwind.

Founded in 2014 by Freddie’s parents Piers and Tas, we’ve carefully developed a multi award‑winning range alongside our paediatric dietitian, who supports us with industry‑leading guidance and product development. Our growth across the UK has led us to be the #1 growing baby pouch brand – this is an excellent time to join the business, as we refocus our activity and strategy to be a truly standout brand in UK grocery.

Operating from our central London office, we manufacture and supply our organic baby food products to retailers both here in the UK and internationally, with presence in over 15 markets globally.

We operate a hybrid flexible working pattern with an office base in Farringdon.

How you’ll help the team

We're looking for a strategic Brand Engagement Manager / Brand Communications Manager to drive Little Freddie's brand‑building initiatives through direct management of our digital strategy. You’ll create and own a digital‑first plan that drives awareness and engagement amongst our target audience, always putting parents first to build real emotional connection. Reporting into the Marketing Manager, you’ll be responsible for nurturing our online community and building a measurable approach to digital growth.

What you’ll do day‑to‑day

• Reporting into the Marketing Manager you help to define our campaign propositions, ensuring they create fame and build love for our brand through meaningful emotional connection with parents.
• Own the creation and implementation of the brand communications architecture, ensuring consistency against all touchpoints.
• Take ownership of the organic growth of our social media channels, including working with our in‑house creative to develop thumb‑stopping content
• Run our email and blog pipeline, working with our paediatric dietitian and partner brands to ensure a consistent stream of valuable content
• Ensure brand consistency across all commercial touchpoints
• Maintain and update website content with SEO best practices in mind
• Run small‑scale pilots and experiments to identify scalable growth opportunities, tracking metrics to help optimise content accordingly

Who you are

• You can demonstrate a love for consumer brands, you’re constantly looking to bring learnings from the outside‑in to make sure we’re at the forefront of excellent practice at any opportunity.
• You’re a driven and well‑organised individual with excellent communication skills. Your entrepreneurial mindset helps you to react with pace and agility to build brands that truly stand out in culture.
• You’re a digital native, able to spot opportunities that align with our brand mission and can strategise well to make sure your execution is of a high standard.

Experience you have

• 3+ years in digital marketing, brand engagement or brand campaign roles, ideally in FMCG
• You’ve got strong copywriting skills and a keen eye for executing a sharp tone of voice, consistently
• A demonstrable social media native: you’ve got a deep understanding of channels, trends, and best practices across Instagram, TikTok and Facebook
• You’ve got creative execution in your locker and are evidence of data‑informed decision making; you can set KPIs and analyse performance comfortably
• Platform literacy across Klaviyo, Figma, Canva, Sprout Social
• Basic SEO knowledge for website content optimisation
• Able to use your strong communication and presentation skills to manage senior stakeholders and peer relationships to make sure we’re always pushing ourselves forward

Seniority level

Mid‑Senior level

Employment type

Contract

Job function

Marketing and Sales

Industries

Food and Beverage Services