Brand Manager

Kiddylicious; St Albans; On-site; GBP 40,000 - 60,000; Full time

Job summary

A dynamic food brand is seeking an experienced Brand Manager to drive brand awareness and penetration in the UK. You will lead marketing strategies, manage influencer relationships, and deliver engaging content. The ideal candidate has 4+ years of experience in FMCG marketing and strong project management skills. This is a full-time role reporting to the UK Marketing Manager, focusing on making Kiddylicious the go-to brand for baby finger foods.

Qualifications

• Minimum 4 years relevant Marketing experience in an FMCG business.
• Experience working in a brand team, managing through the line campaigns.
• Experience of Owned Media Content development and working with influencers.
• Strong project management skills including collaboration with cross-functional teams.
• Good understanding of advertising agencies to plan, measure, and execute marketing campaigns.
• Ability to draw out insights from data and transform them into actions.
• Experience working with a Global Brands team or central marketing team.

Responsibilities

• Execute brand strategies to significantly grow household penetration.
• Manage communication and online community for Kiddylicious.
• Deliver engaging content and build communities to reach new consumers.
• Manage and review the social schedule for engagement in collaboration with the Digital Exec.
• Identify and collaborate with influencers for brand advocacy.
• Support the Marketing Manager in executing brand plans.
• Work with cross-functional teams to understand retailer strategies.
• Analyze portfolio performance and maintain brand competitiveness.
• Deliver yearly new product development plans with market launch strategies.

Job description

Brand Manager – Kiddylicious

Join to apply for the Brand Manager role at Kiddylicious.

Lotus Natural Foods, the healthy snacking division of Lotus Bakeries and a portfolio of 5 incredible brands; BEAR, TREK, nakd., Kiddylicious and Peter’s Yard, all having their own distinct proposition and role within our business.

We have great ambitions for all our brands, ensuring that as a business we deliver sustainable growth over the long-term. We believe that taste and quality are 100% of what underpins us as brand leaders within our categories, and what pulls us apart from our competitors. All of our brands started right here in the UK, as the first market for distribution, but over the years we can now be found across the globe, our ranges have got bigger, along with us as a business.

To date we have achieved so much, but there is still plenty of room to grow further and that means we need more brilliant people, those that share an ambition for making a difference and want to join us in delivering the next chapter of growth. Fancy getting involved, then read on…

About You

We are seeking an energetic and experienced Brand Manager, who wants to join our fast-paced team and make a real difference. As UK Brand Manager for Kiddylicious, you will be a key member of our team driving brand awareness & penetration, building strong relationships with our consumers and ensuring that our products reach as many families as possible.

Knowledge & Experience

• Min 4 years relevant Marketing experience in an FMCG business
• Experience working in a brand team, where you have managed through the line campaigns.
• Experience of Owned Media Content development and working with influencers
• Strong project management skills including working cross-functionally
• A good understanding of advertising agencies and the ability to plan, measure and execute marketing campaigns and strategies
• Drawing out insights from data and transforming into actions
• Experience working with a Global Brands team or central marketing team.

Key Attributes

• Commercial marketing mindset
• Confident & resilient
• A go-getter, autonomy to drive things through
• Can inspire & engage others - excellent communication skills, both oral and written
• Analytical thinker
• Self-starter, can work independently

About the Role

Reporting to the UK Marketing Manager, you will execute brand strategies that significantly grow household penetration and help Kiddylicious become the Go-To Baby Finger Food brand in the UK. You will be the face of the brand, managing our communication, our online community and helping us build a brand that both families and little ones love. This includes delivering engaging content and building communities to reach new consumers.

Alongside living our T.O.P. values of Team Spirit, Open Dialogue and Passion, below is where you’ll spend most of your time:

• Manage and review the social schedule for optimum engagement and brand relevancy in collaboration with the Digital Exec.
• Identify influencers that will be brand advocates and work with them to deliver content that is relevant and engaging.
• Support the Marketing Manager in executing the Kiddylicious brand plans.
• Attend and cascade brand plans to retailers as required throughout the year.
• Work with the cross functional teams to understand retailer specific strategies and see how Kiddylicious can tap into these.
• Continually analyse portfolio performance and keep the brand proposition ahead of the competition, ensuring the optimum range on the shelf in channel, incl. formats and sub ranges
• Deliver yearly NPD with detailed go to market plans including sell ins and comms launch plans, working alongside Global, sales and category
• Lead and implement best in class consumer activation plans and events with clear evaluation

Support the Kiddylicious team in building our visibility in all we do.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing
• Industries
  Food and Beverage Manufacturing

EEO Statement — We are an equal opportunity employer and value diversity in the workplace.