Senior Brand Manager

Gymkhana Fine Foods; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Gymkhana Fine Foods is seeking a Senior Brand Manager to lead marketing initiatives from their London office. The role involves managing campaign planning and activation across retail and digital channels, driving brand growth.

Ideal candidates have over 5 years of CPG/FMCG marketing experience and a passion for food and culture. This full-time position offers opportunities for creative input and project management in a dynamic environment.

Qualifications

• 5 years+ marketing experience within CPG / FMCG, ideally challenger or premium brand.
• A creative thinker who can generate ideas.
• Digitally fluent and confident across digital performance.

Responsibilities

• Own the integrated campaign calendar across various channels.
• Lead the briefing and coordination of campaigns.
• Monitor digital performance across channels.

Skills

Marketing experience within CPG/FMCG

Creative thinking

Digital fluency

Project management skills

Collaboration skills

Job description

JOB TITLE | Senior Brand Manager | Gymkhana Fine Foods

LOCATION | London, UK (Mon-Thurs in the office & Fri WFH)

REPORTING INTO | Head of Brand

ABOUT GYMKHANA FINE FOODS

Gymkhana Fine Foods is a range of premium Indian pantry staples aimed to re-imagine and elevate Indian cooking at home. It’s born from the kitchen of two-star Michelin restaurant, Gymkhana in Mayfair, London and is fast creating a new category of premium Indian at home.

Since Gymkhana first entered the London dining scene ten years ago, it has transformed the way UK diners view Indian cuisine, maintaining its Michelin star every year and recently being awarded a 2nd Michelin star in 2024. While the restaurant reimagined Indian dining out, we are here to reimagine Indian cooking at home with our pantry collection (of cooking sauces, marinades, and condiments) where consumers can enjoy the same taste, and rich depth of flavour.

The business has grown exponentially in just the first 24 months, landing listings in Whole Foods, Ocado, Waitrose and more recently Sainsbury’s. Backed by CAVU, world-class F&B investors and expansion plans in the UK, Middle East, and USA in 2026, to help execute world-class marketing activity that drives awareness, trial, and loyalty.

POSITION OVERVIEW

This is a pivotal hire for a small, fast-moving team!

The Senior Brand Manager is a creative, digitally fluent marketer who can both think in ideas and make things happen - bridging creative campaign thinking with strong digital and content execution.

You’ll work closely with the Head of Brand to bring campaigns to life across all channels, owning the day-to-day content and creative output of the brand. You’ll be in the detail, briefing creative planning content, driving digital performance and activating standout campaigns.

This is a full-time role based in London, where your expertise will be instrumental in executing best-in-class marketing and helping drive the next phase of growth for Gymkhana Fine Foods.

With future opportunity to line manage, as the team and brand scales.

KEY RESPONSIBILITIES

Campaign Planning & Activation

• Own the integrated campaign calendar - planning and activating campaigns across retail, social, eCRM, DTC and events, working closely with the Head of Brand on overall direction.
• Lead the briefing and coordination of campaigns across the team - the Senior Designer, Brand Manager and Social & Content Manager, Head of Growth ensuring everyone has what they need to execute.
• Manage timelines, asset trackers and approvals, acting as the operational hub that keeps campaigns running smoothly.
• Lead end-to-end activation of NPD launches, seasonal moments and key retail windows, from brief to in-market.

Creative Content & Ideas

• Be the creative engine of the team - bringing a constant stream of ideas for how the brand can show up in fresh, culturally relevant ways.
• Own the master content plan across social, eCRM, retail, website and DTC - ensuring a consistent pipeline of premium, purposeful content that resonates & drives talkability.
• Brief the Senior Designer on creative assets with clear direction on messaging, hierarchy and brand rationale.
• Lead recipe and shoot planning, ensuring content is produced ahead of need and available in the right formats across all channels.
• Work alongside the Social & Content Manager to ensure content is campaign-connected and consistent in tone and quality.

Digital Marketing (Owned & Paid)

• Act as the team's digital expert - bringing strong working knowledge of how brand activity translates across digital touchpoints.
• Oversee and optimise the brand's digital content presence across website, ensuring brand consistency and messaging.
• Work with the Head of Brand and any Head of Growth on paid social and digital campaign activity - briefing creative, reviewing results and feeding learnings back into planning.
• Monitor digital performance across channels, generating actionable insights and sharing recommendations with the team.

About You

• 5 years+ marketing experience within CPG / FMCG, ideally challenger or premium brand.
• A creative thinker who generates ideas, not just executes instructions.
• Digitally fluent - confident across content, social, website content and digital performance.
• Strong campaign planning and project management skills - able to hold a complex, multi channel calendar with pace and precision, with excellent attention to detail.
• A collaborative, proactive team player who rolls their sleeves up and raises the bar around them, with the drive to thrive in a fast-paced, entrepreneurial environment.
• Deep passion for food, culture and building brands that genuinely resonate.

Success Metrics

• Quality and consistency of brand content across all channels.
• Campaign execution delivered on time and to brief.
• Strong creative output that reinforces premium brand positioning.
• Rate of sale improvements aligned to campaign activity.