Digital Analytics Lead

Virtual Hire Staffing; West of England; Hybrid; GBP 85,000 - 95,000; Full time

Benefits offered by this job

Annual bonus up to 15%

Comprehensive benefits package

Hybrid working from Bristol office

Job summary

Virtual Hire Staffing in Bristol is seeking a Digital Analytics Lead to head a team of analysts and shape how we measure and improve customer experience across our digital and offline channels.

You will own the measurement strategy end to end—from tagging and data quality through to dashboards, self-service reporting and deep-dive analysis—and make sure analytics sits at the heart of how the business makes decisions.

Qualifications

• Proven experience leading a digital analytics team with stakeholder trust.
• Strong hands-on and strategic experience across SQL, Python, and modern analytics platforms.
• Deep expertise in event-based measurement, tagging strategy and data quality.

Responsibilities

• Lead and develop a team of digital analysts, setting quality standards and career growth.
• Own digital measurement strategy including event design, tagging, data quality and governance across web and app.
• Build dashboards and self-service data products enabling teams to answer questions with deep-dive analyses when needed.
• Partner with product, marketing, digital and engineering to embed analytics into delivery and experimentation.
• Oversee analytics tooling and implementations across Snowflake, Amplitude and Qualtrics.
• Combine quantitative and qualitative data for a rounded view of the customer.
• Keep the team and business ahead on analytics tools, techniques and privacy-aware measurement.

Skills

Digital Analytics

Team Leadership

Event Tracking

Data Storytelling

A/B Testing

Privacy & Governance

Tools

SQL

Python

Amplitude

Snowflake

Tag Management

Qualtrics

Web & App Analytics

Job description

Required Skills

• Digital Analytics
• Team Leadership
• SQL
• Python
• Amplitude
• Snowflake
• Tag Management
• Event Tracking
• DataStorytelling
• A/B Testing
• Data Governance

Job Summary

Digital Analytics Lead

Location: Bristol (Hybrid)

Salary: £85,000–£95,000 + benefits + up to 15% bonus

About the role

We're looking for a Digital Analytics Lead to head up a talented team of digital analysts and shape how we understand, measure and improve customer experience across our digital and offline channels. You'll own our measurement strategy end to end — from tagging and data quality through to dashboards, self-service reporting and deep-dive analysis — and make sure analytics sits at the heart of how the business makes decisions.

This is a leadership role with real influence: you'll partner closely with product, marketing, digital and engineering teams, and play a central part in a wider data function that's investing heavily in experimentation, personalisation and optimisation.

What you'll be doing

• Leading and developing a team of digital analysts, setting the standard for quality, coaching and career growth
• Owning digital measurement strategy — event design, tagging frameworks, data quality and governance across web and app
• Building dashboards and self-service data products that let teams find their own answers, backed by deep-dive analysis when it matters
• Partnering with product, marketing, digital and engineering teams to embed analytics into delivery and experimentation
• Overseeing analytics tooling and implementation across platforms such as Snowflake, Amplitude and Qualtrics
• Bringing together quantitative and qualitative data (surveys, feedback, session replay) for a rounded view of the customer
• Keeping the team, and the wider business, ahead of the curve on analytics tools, techniques and privacy-aware measurement

What we're looking for

• Proven experience leading a digital analytics team, with a track record of building capability and stakeholder trust
• Strong hands-on and strategic experience across SQL, Python, and modern web/app analytics platforms (e.g. Amplitude), plus cloud data platforms such as Snowflake
• Deep expertise in event-based measurement, tracking plans and tagging strategy
• Ability to turn complex analysis into clear, commercially relevant recommendations — including for conversion rate optimisation
• Experience delivering dashboards and self-service analytics that balance flexibility with governance
• A natural communicator who can bring data to life for audiences at every level
• Understanding of data privacy, consent and governance within a regulated environment

What's on offer

• £85,000–£95,000 base salary
• Up to 15% annual bonus
• Comprehensive benefits package
• Hybrid working from our Bristol office

Key skills: Digital Analytics Team Leadership SQL Python Amplitude Snowflake Web & App Analytics Tag Management Event Tracking Dashboarding Data Storytelling A/B Testing & CRO Data Governance Stakeholder Management Qualtrics