Demand & Integrated Marketing Specialist

JR United Kingdom; Worcester; Remote; GBP 45,000 - 65,000; Full time

Job summary

A global industrial manufacturing company is seeking a Demand & Integrated Marketing Specialist. This role involves co-creating demand generation programs and managing global campaign strategies. The successful candidate will have significant marketing experience and advanced project management skills, with a focus on driving targets through innovative integrated marketing approaches. This position includes remote work options with occasional travel.

Qualifications

• 7+ years of experience in marketing roles.
• Experience in creative brief writing.
• Proven analytical skills.

Responsibilities

• Develop end-to-end integrated marketing programs.
• Deliver end-user email campaign strategies.
• Lead reporting processes for key markets.

Skills

Analytical skills

Project management

Stakeholder management

Tools

Salesforce

Adobe Analytics

Google Analytics

Eloqua

Job description

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Demand & Integrated Marketing Specialist, Worcester

Client:

ECS Resource Group

Location:

Worcester, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

Job Views:

4

Posted:

26.06.2025

Expiry Date:

10.08.2025

Job Description:

Global Demand & Integrated Marketing Specialist

Contract: 12 months initially

Location: UK, remote (occasional travel to Berkshire)

Hours: UK hours, but flex to work US time zones

I am recruiting for my organisation, a global industrial manufacturing business. Looking for an Integrated and Demand Marketing Specialist. This is an exciting opportunity to collaborate with some of the most innovative and diverse people around the world.

You will make an impact by co-creating and implementing demand generation programs, building end-to-end integrated programs, and managing global campaign strategies.

Key Responsibilities:

• Develop end-to-end integrated marketing programs for our end-users, channel partners, and sales teams to help drive targets across the marketing funnel.
• Deliver end-user email campaign strategies, including targeted content creation and lead nurturing programs.
• Collaborate with the global paid media team to create paid search and social strategies, focusing on messaging, imagery, CTA, and landing pages to optimize customer journey and reach KPIs.
• Serve as a trusted advisor, translating business needs into comprehensive communication briefs for internal and agency creative teams, ensuring resonant messaging and value propositions.
• Drive project success through planning, timeline management, and stakeholder engagement across global and regional teams.
• Lead reporting processes for key markets, providing timely updates on marketing metrics such as contacts, MQLs, and opportunities.
• Support campaign performance reviews and share learnings broadly.
• Collaborate with regional teams to align activation plans with global KPIs.

Qualifications:

• 7+ years of experience in marketing roles
• Experience in creative brief writing, project and stakeholder management
• Proven analytical skills with tools like Salesforce, Adobe/Google Analytics; experience with Eloqua is a plus.