Demand Generation Specialist

JR United Kingdom; Greater London; On-site; GBP 35,000 - 55,000; Full time

Job summary

An innovative firm is seeking a B2B Demand Generation Specialist to drive growth through effective lead generation strategies. This role involves creating compelling content, optimizing campaigns, and collaborating with cross-functional teams to enhance brand visibility and revenue. The ideal candidate will possess a strong background in B2B marketing, excellent communication skills, and a proactive approach to identifying market opportunities. Join a forward-thinking company at the forefront of cooling technology and contribute to impactful projects that shape the future of AI infrastructure.

Qualifications

• Experience in B2B demand generation within technology/hardware.
• Proficient in marketing automation and CRM systems.

Responsibilities

• Develop and implement B2B demand generation strategies.
• Monitor and analyze campaign performance for improvements.

Skills

B2B Demand Generation

Lead Generation Techniques

Content Creation

Marketing Automation

Analytical Skills

Communication Skills

SEO

Social Media Advertising

Education

Bachelor's Degree in Marketing

Certifications in Marketing

Tools

Pardot

Salesforce

Job description

Social network you want to login/join with:

Iceotope is pioneering a revolution in cooling technology for high-performance computing and AI infrastructure. Our innovative precision liquid cooling solutions are creating an entirely new category in thermal management, enabling unprecedented energy efficiency, reduced environmental impact, and enhanced computational density. By replacing traditional air cooling with our advanced liquid cooling technology, we're helping organizations around the world make AI cool—both literally and figuratively.

Role Purpose

The B2B Demand Generation Specialist, will play a crucial role in driving the growth and success of Iceotope by generating high-quality leads and creating demand for our products and services within the business-to-business (B2B) market. Their primary responsibility will be to develop and execute effective demand generation strategies to identify and engage potential customers, nurture leads, and drive conversions. They will work closely with marketing, sales, product teams, agencies, and partners to optimize lead generation efforts and contribute to revenue growth. The Specialist will also provide sales enablement support and ensure consistency of brand voice and style across all channels.

Key Responsibilities

• Develop and implement B2B demand generation strategies: Research, plan, and execute targeted demand generation campaigns across various channels (events, email marketing, content marketing, video, social media, SEO, PPC, etc.) to generate leads and create awareness of our products or services within the B2B market.
• Lead generation and qualification: Identify target market segments and buyer personas and develop comprehensive lead generation strategies to attract and capture potential customers. Implement lead nurturing programs to engage and qualify leads for the sales team.
• Content creation and optimization: Collaborate with the marketing team to create compelling content (e.g., whitepapers, case studies, webinars, blog posts) that aligns with buyer personas and effectively addresses their pain points and needs. Optimize content for lead generation and SEO purposes.
• Campaign tracking and analysis: Monitor and analyse the performance of demand generation campaigns, including lead generation, conversion rates, and ROI. Utilize data and analytics to identify areas of improvement and implement data-driven optimizations to enhance campaign effectiveness.
• Collaboration with cross-functional teams: Work closely with sales, marketing, product teams, and partners to align demand generation strategies with overall business objectives. Provide feedback and insights to improve product positioning, messaging, and campaign targeting.
• Marketing automation and lead nurturing: Utilize marketing automation tools to design and execute lead nurturing workflows, including email campaigns, content distribution, and personalized messaging. Continuously optimize lead scoring and qualification processes.
• Market research and competitive analysis: Stay informed about industry trends, market dynamics, and competitor activities to identify new opportunities and ensure our demand generation efforts remain innovative and competitive.
• Reporting and communication: Generate regular reports on demand generation activities, campaign performance, and lead conversion rates. Present findings, insights, and recommendations to key stakeholders and leadership teams.

Skills and Experience

• Bachelor's degree in marketing, business administration, or a related field. Relevant certifications or advanced degrees are a plus.
• Proven experience in B2B demand generation, preferably within the technology/hardware industry.
• Solid understanding of B2B marketing principles, lead generation techniques, and sales funnel optimization.
• Proficiency in marketing automation platforms (Pardot is a plus) and CRM systems (Salesforce is a plus) to drive and track demand generation efforts.
• Strong analytical skills with the ability to analyse campaign data, draw insights, and implement data-driven optimizations.
• Excellent communication skills, both written and verbal. Ability to create persuasive and engaging content tailored to B2B audiences.
• Demonstrated experience with events, content marketing, video, SEO, email marketing, social media advertising, and other demand generation tactics.
• Ability to work collaboratively in cross-functional teams and effectively manage multiple projects and deadlines.
• Self-motivated with a proactive mindset, able to work independently and take ownership of projects and initiatives.

Strong attention to detail, organizational skills, and ability to prioritize tasks effectively