Strategist/ snr. Planner (B2B Demand Generation Marketing Agency )- Global Lead Generation Mark[...]

JR United Kingdom; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player in London is seeking a dynamic Strategist to lead B2B marketing and event strategies. This role involves shaping innovative marketing campaigns that drive lead generation and collaborating with high-profile clients. The ideal candidate will excel in strategic planning, market research, and performance analysis, contributing to the agency's growth and success. Join a vibrant team that values creativity and collaboration, and make a significant impact in the B2B marketing landscape. If you're passionate about delivering measurable results and thrive in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• Proven experience in a strategic role within a B2B marketing agency.
• Strong analytical skills and excellent communication abilities.

Responsibilities

• Create and implement B2B marketing and event plans aligned with client objectives.
• Monitor and analyze campaign performance, providing insights for optimization.

Skills

Strategic Planning

Market Research

Client Collaboration

Performance Analysis

Content Creation

Analytical Skills

Communication Skills

Creative Thinking

Education

Degree in Marketing

Degree in Business

Job description

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Strategist/ Snr. Planner (B2B Demand Generation Marketing Agency) - Global Lead Generation Marketing Agency - London, City (Hybrid), London (City of London)

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Client:

Honor Search Ltd

Location:

London (City of London), United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

02.05.2025

Expiry Date:

16.06.2025

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Job Description:

B2B Agency background needed

Hybrid

Global agency - 65 staff and growing!

Working with clients such as AWS, Adobe, Google, SAP etc

About:

A global B2B lead generation and marketing agency in London is seeking a Event Manager to join their team! The role involves adding value, authority, and leadership through in-person summits, virtual festivals, workshop series, and live broadcasts. The agency engages attendees, speakers, partners, and members from large corporations and startups, including SAP, Adobe, Google, AWS, etc.

Role:

The Strategist will shape and execute clients' B2B marketing and event marketing strategies focused on lead generation. Responsibilities include developing strategic plans aligned with business goals, leveraging insights and data for decision-making, and creating marketing campaigns that deliver measurable lead results.

Key Responsibilities:

• Strategy Development: Create and implement B2B marketing and event plans aligned with client objectives and target audiences.
• Market Research: Conduct research to identify trends, opportunities, and insights for strategy formulation.
• Client Collaboration: Work closely with clients to understand their goals and challenges, tailoring strategies accordingly.
• Campaign Planning: Develop detailed campaign plans, including timelines, budgets, and resource allocations.
• Performance Analysis: Monitor and analyze campaign performance, providing insights and recommendations for optimization.
• Innovation: Stay updated on industry trends and emerging technologies to innovate strategies.
• Topic and Theme Creation: Develop relevant topics and themes for marketing and events addressing client challenges.
• Customer Persona Development: Understand ideal customer profiles to craft resonant topics and themes.
• Internal and Cross-Functional Collaboration: Coordinate with internal teams and other departments to align campaign strategies.
• Content Creation: Develop content supporting lead generation, such as whitepapers, case studies, landing pages, and outreach copy.
• Agility and Responsiveness: Adjust strategies based on campaign performance and market changes.
• Reporting: Prepare and present detailed reports on campaign results and strategic insights.

Qualifications:

• Proven experience in a strategic role within a B2B marketing agency, preferably with event marketing focus.
• Strong analytical skills and data interpretation abilities.
• Excellent communication and presentation skills.
• Creative thinking and problem-solving skills.
• Ability to work collaboratively in a fast-paced environment.
• Strong organizational skills with multitasking capabilities.
• Degree in Marketing, Business, or related field preferred.

Key Attributes:

• Strategic thinker: Big picture with attention to detail.
• Client-centric: Focused on delivering value.
• Collaborative: Works well with teams and inspires others.
• Results-oriented: Achieves measurable outcomes.
• Adaptable: Thrives in dynamic environments.
• Innovative: Seeks continuous improvement.
• Data-driven: Uses analytics for decision-making and success measurement.