Strategist / Sales Enablement (B2B Demand Generation Marketing Agency / Events )- Global Lead Gen...

Honor Search Ltd; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A global B2B lead generation and marketing agency in London is seeking an Event Strategist. This role involves developing marketing strategies, conducting market research, collaborating with clients, and creating high-quality content to support lead generation efforts.

Qualifications

• Proven experience in a strategic role within a B2B marketing agency.
• Strong analytical skills to interpret data and drive decisions.

Responsibilities

• Create and implement strategic B2B marketing and event marketing plans.
• Conduct thorough research to identify trends and opportunities.
• Develop high-quality content such as whitepapers and case studies.

Skills

Analytical Skills

Communication

Problem Solving

Organizational Skills

Education

Degree in Marketing

Degree in Business

Job description

Job Description

B2B Agency background needed

Hybrid

Global agency - 65 staff and growing!

Working with clients such as AWS, Adobe, Google, SAP, etc.

About:

A global B2B lead generation and marketing agency in London is seeking a talented Event Strategist to join their team. The role involves adding value, authority, and leadership through in-person summits, virtual festivals, workshop series, and live broadcasts. The agency engages attendees, speakers, partners, and members from some of the world's largest companies and most exciting startups.

Key Responsibilities:

1. Strategy Development: Create and implement strategic B2B marketing and event marketing plans aligned with client objectives and target audiences.
2. Market Research: Conduct thorough research to identify trends, opportunities, and competitive insights that inform strategies.
3. Client Collaboration: Work closely with clients to understand their goals, challenges, and expectations to tailor strategies accordingly.
4. Campaign Planning: Develop detailed campaign plans, including timelines, budgets, and resource allocation.
5. Performance Analysis: Monitor and analyze campaign performance, providing insights and recommendations for optimization.
6. Innovation: Stay updated on industry trends and emerging technologies to enhance strategies.
7. Topic and Theme Creation: Develop relevant topics and themes for marketing and events that address prospect challenges.
8. Customer Persona Development: Deeply understand ideal customer personas to create resonant topics and themes.
9. Internal and Cross-Functional Collaboration: Coordinate with account teams, lead generation, marketing, business development, and data teams to ensure cohesive strategies.
10. Content Creation: Develop high-quality content such as whitepapers, case studies, landing pages, and outreach copy to support lead generation.
11. Agility and Responsiveness: Adapt strategies based on campaign performance, troubleshoot issues, and refine approaches.
12. Reporting: Prepare and present comprehensive reports showcasing campaign results and strategic insights.

Qualifications:

• Proven experience in a strategic role within a B2B marketing agency, preferably with a focus on event marketing.
• Strong analytical skills to interpret data and drive decisions.
• Excellent communication and presentation abilities.
• Creative problem-solving skills.
• Ability to work collaboratively in a fast-paced environment.
• Strong organizational skills to manage multiple projects.
• Degree in Marketing, Business, or a related field is preferred.

Key Attributes:

• Strategic thinker with a big-picture view and attention to detail.
• Client-centric with a focus on delivering value.
• Collaborative team player who inspires others.
• Results-oriented with a focus on measurable outcomes.
• Adaptable to dynamic environments.
• Innovative and continuously seeking improvements.
• Data-driven decision-maker using analytics to measure success.