Demand Generation Specialist

TN United Kingdom; United Kingdom; Remote; GBP 40,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a Demand Generation Specialist, where your data-driven approach will fuel high-performing digital campaigns. This role offers the chance to work across various channels, including ABM, SEO, and email marketing, to drive lead generation and optimize conversion rates. With a focus on collaboration and creativity, you will be part of a dynamic team dedicated to achieving measurable results and enhancing brand visibility. Embrace the opportunity to make a significant impact in a supportive and inclusive environment that values your contributions and fosters growth.

Benefits

Unlimited PTO

Tech provided

Company sick pay

Remote-first company

Diverse and friendly team

Qualifications

• Experience in demand generation and multi-channel marketing.
• Strong analytical skills with a focus on data-driven decision making.
• Ability to create compelling marketing strategies.

Responsibilities

• Develop and execute omni-channel digital marketing strategies.
• Optimize digital campaigns to improve conversion rates.
• Align marketing efforts with SDR and ABM strategies.

Skills

Demand Generation

ABM

Digital Marketing

SEO

Analytics

Content Creation

PPC

CRM Management

Project Management

Education

Bachelor's Degree in Marketing or related field

Tools

HubSpot

Google Analytics

Job description

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Demand Generation Specialist

Are you a data-driven marketer with a passion for lead generation and growth?

Do you thrive on building and executing high-performing digital campaigns that drive measurable results? As SMG’s Demand Generation Specialist, you will be responsible for planning and executing comprehensive demand-generation strategies to drive high-quality leads, increase brand visibility, and optimize conversion rates.

You will work across multiple channels—including ABM, paid media, SEO, email marketing, partnerships, and events—to fuel pipeline growth and support revenue objectives.

Why work at SMG?

SMG is a leading experience management (XM) provider, serving restaurants, retailers, and other multi-location consumer businesses by changing how brands act on customer + employee insights.

With a rich 30-year history, SMG is uniquely pairing an enterprise software platform with professional services to help brands generate new revenue, grow existing revenue, reduce detractors, and drive operational efficiencies. With our 2024 acquisition of Bulbshare, we also help the world’s leading organizations grow through real-time customer collaboration by building mobile-first customer communities in over 30 markets worldwide, enabling clients to collaborate with consumers quickly and effectively for insights, ideation, and advocacy.

We offer our talent a 'Work hard, have fun' environment. We work hard to deliver a fulfilling, exciting workplace environment for each SMG employee.

Our teams are composed of smart, talented, curious people who love a good challenge. We foster a values-driven culture where we connect, collaborate, and co-create.

Additional benefits include: Remote-first company (fully remote), Unlimited PTO, Tech provided, Company sick pay, Diverse, experienced, friendly team which will welcome, support, and challenge you.

We are proud to be an equal opportunity employer. We celebrate diversity and create an inclusive work environment where all colleagues experience belonging, have their needs respected and met, have equal access to opportunities and resources, and feel fully engaged to contribute to the company’s success.

What we need in this role:

A growth-focused, analytical, and creative marketer who excels at driving demand through multi-channel campaigns.

You’re comfortable diving into analytics as well as crafting compelling marketing strategies.

You bring a strong mix of strategic thinking and hands-on execution, with a results-driven mindset.

Proven experience in demand generation, ABM, performance marketing, or digital marketing roles.

Strong knowledge of digital advertising, including paid social (LinkedIn Ads, Meta), PPC, and display.

Hands-on experience with SEO, website optimization, and marketing analytics.

Experience managing HubSpot nurturing campaigns, LinkedIn InMail, and outbound marketing campaigns.

Ability to track, measure, and optimize campaign performance using data and analytics tools.

Familiarity with Google Analytics.

Strong understanding of CRM, marketing automation, and lead nurturing strategies.

Understanding of lead scoring and qualification frameworks.

Strong written and verbal skills, with the ability to create and promote content.

Experience working with SDR teams to align marketing with outbound prospecting.

Excellent project management and organizational skills.

What you’ll need to succeed:

Develop and execute omni-channel digital marketing strategies to drive lead generation and sales growth.

Manage ABM, paid social, search, and display ads to generate high-quality leads.

Optimize digital campaigns using web analytics to improve conversion rates.

Align marketing efforts with SDR and ABM strategies for high-value prospects.

Implement and manage SEO strategies to boost organic visibility and lead generation.

Optimize landing pages, blogs, and site structure for search performance.

Analyze web traffic to refine content and conversion strategies.

Ensure best practices for technical and on-page SEO.

Develop gated content (whitepapers, case studies, reports) to drive lead capture.

Align content with demand-generation campaigns for maximum conversions.

Collaborate with content and design teams to produce high-impact assets.

Conduct A/B testing on ads, landing pages, and emails to optimize engagement.

Build partnerships to expand reach and generate leads.

Lead co-marketing initiatives, including webinars and content collaborations.

Support virtual and in-person events to drive engagement and sales.

Manage sponsorships and speaking opportunities for brand leadership.

Ensure marketing-generated leads are effectively nurtured and converted.

Track MQL to SQL pipeline performance and optimize conversions.

Provide sales teams with insights and enablement materials.

Define and track KPIs to refine demand-generation efforts.

Use data-driven insights to improve targeting, messaging, and channels.

Conduct A/B testing to boost engagement and conversion rates.

Report on campaign performance, insights, and scaling opportunities.

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