Demand Generation Manager | Defence & Security

WeAreAspire; Greater London; Hybrid; GBP 50,000 - 65,000; Full time

Job summary

We Are Aspire Ltd, based in Putney, London, seeks a Demand Generation Manager to own the demand generation engine across a portfolio of events, membership, directory and jobs products in the Defence & Security sector. The role is hybrid—3 days in the office—with a £50,000–£65,000 salary plus benefits.

You will report to the Head of Marketing and lead audience growth, lead generation, nurture and conversion, shaping how demand is measured, generated and optimised across multiple channels.

Qualifications

• Experience owning or significantly contributing to demand generation strategy.
• Strong multi-channel marketing experience with depth in 2-3 channels.
• Proven track record of generating measurable traffic, leads, audience growth or pipeline.
• Hands-on experience with lead nurture and marketing automation.
• Strong analytical and optimisation skills.
• Experience with CRM and marketing technology.
• Good understanding of GA4, CRO and testing.
• Experience managing or developing junior marketing talent.
• Ability to connect marketing activity to commercial outcomes.
• Experience with Salesforce, Pardot or Microsoft Dynamics would be particularly useful.

Responsibilities

• Demand generation strategy—developing and executing multi-channel programmes that generate high-intent demand.
• Audience growth & lead generation—growing traffic, audiences and qualified leads across the portfolio.
• Paid & organic channels—working across paid media, search, social, partnerships and referral.
• Lead nurture—building automated, always-on nurture journeys that move prospects towards conversion.
• Data & performance—using metrics such as CPL, CAC, conversion rates, traffic and engagement to make better decisions.
• CRO & testing—continually improving landing pages, emails, paid activity and content journeys.
• Collaboration—working closely with campaign, brand, content and marketing operations teams, as well as external agencies.
• People management—managing and developing a Demand Generation Executive.
• Budget ownership—allocating investment across channels based on performance and commercial priorities.

Skills

Demand generation

Growth marketing

Performance marketing

Lead nurturing

Marketing automation

CRM systems

GA4

CRO & testing

Salesforce

Pardot

Microsoft Dynamics

Job description

Demand Generation Manager | Defence & Security

Putney, London | Hybrid - 3 days in the office

£50,000 - £65,000 + benefits

Are you a demand generation specialist who enjoys turning great marketing into measurable commercial results?

Are you at your best when you can combine strategy, data and hands-on execution?

If so, this could be a great opportunity to take ownership of demand generation across a growing portfolio of events, membership, directory and jobs products within the Defence & Security sector.

The opportunity

Demand Generation Manager | Defence & Security

Putney, London | Hybrid - 3 days in the office

£50,000 - £65,000 + benefits

Are you a demand generation specialist who enjoys turning great marketing into measurable commercial results?

Are you at your best when you can combine strategy, data and hands-on execution?

If so, this could be a great opportunity to take ownership of demand generation across a growing portfolio of events, membership, directory and jobs products within the Defence & Security sector.

We're looking for a Demand Generation Manager to build and lead the demand generation engine across a portfolio of established products.

Reporting to the Head of Marketing, you'll have real ownership across audience growth, lead generation, nurture and conversion, with the opportunity to shape how demand is generated, measured and optimised.

This isn't a role where you'll simply brief agencies and wait for reports.

You'll be expected to get into the detail, test, learn and optimise - whilst keeping sight of the bigger commercial picture.

What you'll be doing

• Demand generation strategy - developing and executing multi-channel programmes that generate high-intent demand.
• Audience growth & lead generation - growing traffic, audiences and qualified leads across the portfolio.
• Paid & organic channels - working across paid media, search, social, partnerships and referral.
• Lead nurture - building automated, always-on nurture journeys that move prospects towards conversion.
• Data & performance - using metrics such as CPL, CAC, conversion rates, traffic and engagement to make better decisions.
• CRO & testing - continually improving landing pages, emails, paid activity and content journeys.
• Collaboration - working closely with campaign, brand, content and marketing operations teams, as well as external agencies.
• People management - managing and developing a Demand Generation Executive.
• Budget ownership - allocating investment across channels based on performance and commercial priorities.

What we're looking for

You'll ideally have significant experience in demand generation, growth marketing, performance marketing or a closely related discipline.

We’re particularly interested in people who can demonstrate:

• Experience owning or significantly contributing to demand generation strategy.
• Strong multi-channel marketing experience, with real depth in 2-3 channels.
• A proven track record of generating measurable traffic, leads, audience growth or pipeline.
• Hands-on experience with lead nurture and marketing automation.
• Strong analytical and optimisation skills.
• Experience with CRM and marketing technology.
• A good understanding of GA4, CRO and testing.
• Experience managing or developing junior marketing talent.
• The ability to connect marketing activity to commercial outcomes.
• Experience with Salesforce, Pardot or Microsoft Dynamics would be particularly useful.

Why this role?

This is a chance to take genuine ownership of demand generation rather than simply being one part of a much larger machine.

You’ll have the opportunity to:

Shape the demand generation strategy.

Own performance and see the direct impact of your work.

Test new ideas and continuously improve what works.

Work across a varied portfolio of products and audiences.

Lead and develop a member of the demand generation team.

Work closely with senior marketing and commercial stakeholders.

The important details

• Salary: £50,000 - £65,000 per annum
• Location: Putney, London
• Working pattern: Hybrid - 3 days per week in the office
• Sector: Defence & Security
• Reporting to: Head of Marketing

Interested?

We Are Aspire Ltd are a Disability Confident Committed employer