Demand Generation Manager

Caselton Clark; Greater London; Hybrid; GBP 57,000 - 65,000; Full time

Benefits offered by this job

End of year shutdown

Summer Hours on Fridays (3pm)

Pension Scheme

Private Medical Insurance

On-site gym

Cycle to work scheme

Season ticket loans

Job summary

Caselton Clark is seeking a Senior Demand Generation Marketing Manager in London. You will own the demand generation strategy across paid media, organic search and social, partnerships and referrals, with the goal of year‑round audience growth and engagement.

You will build and optimize a nurture programme, manage a budget across channels, and report on traffic, CPL, and conversion metrics. The role involves guiding one direct report in a vibrant, events‑driven environment.

Qualifications

• Genuine demand generation or audience growth experience.
• Ability to segment at scale and grow addressable audiences.
• Strong testing mentality and experience optimizing paid media performance.

Responsibilities

• Own the demand generation strategy end to end across paid media, organic search, organic social, partnerships and referral.
• Grow the audience year round beyond campaign bursts and maintain engagement between events.
• Build an automated nurture programme to onboard new data and hand engaged prospects to the campaign team.
• Own and allocate the demand generation budget across channels based on performance.
• Own the metrics: traffic, CPL, audience growth, engagement, conversion rates across channels and pages.
• Manage and develop one direct report.

Skills

Demand generation

Audience growth

Paid media

Organic search

Organic social

Partnerships

Referral programs

Budget management

Team management

Job description

Demand Generation Marketing Manager (Senior)

London, three days a week in the office

Up to £65,000 plus 10% bonus

The company:

With over 75 years of experience delivering innovative and enticing international events, our client is one of the most reputable and recognised organisations in its sector.

Internationally established with offices across the globe and backed by one of the world's largest investment firms, this company is a market leader in delivering events, information and media solutions.

The role:

This is a newly created role, so you would be building it rather than inheriting it. You own audience growth: bringing new people in and keeping them engaged all year round, rather than only in the run up to a campaign.

• Own the demand generation strategy end to end, across paid media, organic search, organic social, partnerships and referral.
• Grow the audience year round rather than campaign by campaign, keeping the engine running between events.
• Build the automated nurture programme that onboards new data and hands genuinely engaged prospects to the campaign team.
• Own and allocate the demand generation budget across channels based on performance.
• Own the numbers: traffic growth, CPL, audience growth, engagement, conversion rates across paid media, landing pages and nurture emails.
• Manage and develop one direct report.

You will need genuine demand generation or audience growth experience, and you will need to know your own numbers. Think segmentation at scale, databases you have grown, how you grow the size of an addressable audience and which levers you pull, a real testing mentality, and experience getting performance out of a paid media agency.

The Benefits:

• End of year shutdown
• Summer Hours in August, finishing at 3pm on Fridays
• Pension Scheme and Private Medical Insurance
• Free on site gym, cycle to work scheme and season ticket loans