Defence & Security Demand Gen Lead (Hybrid)

WeAreAspire; Greater London; Hybrid; GBP 50,000 - 65,000; Full time

Job summary

We Are Aspire Ltd, based in Putney, London, seeks a Demand Generation Manager to own the demand generation engine across a portfolio of events, membership, directory and jobs products in the Defence & Security sector. The role is hybrid—3 days in the office—with a £50,000–£65,000 salary plus benefits.

You will report to the Head of Marketing and lead audience growth, lead generation, nurture and conversion, shaping how demand is measured, generated and optimised across multiple channels.

Qualifications

• Experience owning or significantly contributing to demand generation strategy.
• Strong multi-channel marketing experience with depth in 2-3 channels.
• Proven track record of generating measurable traffic, leads, audience growth or pipeline.
• Hands-on experience with lead nurture and marketing automation.
• Strong analytical and optimisation skills.
• Experience with CRM and marketing technology.
• Good understanding of GA4, CRO and testing.
• Experience managing or developing junior marketing talent.
• Ability to connect marketing activity to commercial outcomes.
• Experience with Salesforce, Pardot or Microsoft Dynamics would be particularly useful.

Responsibilities

• Demand generation strategy—developing and executing multi-channel programmes that generate high-intent demand.
• Audience growth & lead generation—growing traffic, audiences and qualified leads across the portfolio.
• Paid & organic channels—working across paid media, search, social, partnerships and referral.
• Lead nurture—building automated, always-on nurture journeys that move prospects towards conversion.
• Data & performance—using metrics such as CPL, CAC, conversion rates, traffic and engagement to make better decisions.
• CRO & testing—continually improving landing pages, emails, paid activity and content journeys.
• Collaboration—working closely with campaign, brand, content and marketing operations teams, as well as external agencies.
• People management—managing and developing a Demand Generation Executive.
• Budget ownership—allocating investment across channels based on performance and commercial priorities.

Skills

Demand generation

Growth marketing

Performance marketing

Lead nurturing

Marketing automation

CRM systems

GA4

CRO & testing

Salesforce

Pardot

Microsoft Dynamics

Job description

We Are Aspire Ltd, based in Putney, London, seeks a Demand Generation Manager to own the demand generation engine across a portfolio of events, membership, directory and jobs products in the Defence & Security sector. The role is hybrid—3 days in the office—with a £50,000–£65,000 salary plus benefits.

You will report to the Head of Marketing and lead audience growth, lead generation, nurture and conversion, shaping how demand is measured, generated and optimised across multiple channels.