Demand Generation Executive

NG Bailey IT Services; Leeds; Hybrid; GBP 29,000 - 35,000; Full time

Benefits offered by this job

25 Days Holiday + Bank Holidays

Private Medical Insurance

Pension with employer contribution

Life Assurance

Employee Assistance Program

Job summary

NG Bailey IT Services in Leeds is seeking a proactive Demand Generation Executive to join our growing IT Services team. The role blends marketing creativity with commercial focus, supporting campaigns, content creation and lead generation for sectors including Defence and Critical Infrastructure.

You will collaborate with Sales, Product and stakeholders, delivering engaging content and campaigns while managing digital channels and contributing to business growth. Hybrid working is available.

Qualifications

• Strong written content creation and storytelling abilities.
• Experience with marketing campaigns, lead generation or sales support.
• Excellent organisational skills and attention to detail.
• Proactive mindset with ability to learn and contribute new ideas.
• Comfortable managing multiple priorities and deadlines.

Responsibilities

• Support the delivery of marketing campaigns and demand generation initiatives across priority markets.
• Create high-quality content including presentations, case studies and campaign assets.
• Manage and schedule digital content across LinkedIn, email and website platforms.
• Collaborate with sales to support account priorities and growth campaigns.
• Coordinate campaign follow-up to capture and progress enquiries and leads.
• Monitor campaign performance and provide insights on engagement and conversions.
• Develop customer-focused messaging translating technical solutions into business value.
• Support planning and delivery of events, exhibitions and customer engagement activities.
• Conduct market, customer and competitor research to identify opportunities.

Skills

Strong written communication

Campaign coordination

Organisational skills

Deadline-driven

Commercial awareness

Education

Degree in Marketing or related discipline

Tools

Microsoft 365

Job description

Demand Generation Executive

Leeds (with flexibility for London / hybrid working)

Permanent

Salary up to £32k depending on experience + benefits

Summary

Are you a proactive marketing professional with a passion for creating engaging content, running impactful campaigns and supporting business growth?

We're looking for a Demand Generation Executive to join our growing IT Services business. Working closely with Sales, Product and key stakeholders, you'll play an important role in raising market awareness, engaging customers and generating opportunities across priority sectors including Defence, Critical Infrastructure and Network Services.

This is an exciting opportunity for someone who enjoys combining creativity with commercial thinking, helping to deliver campaigns that support customer engagement, lead generation and business growth.

Some of the key deliverables in this role will include:

• Supporting the delivery of marketing campaigns and demand generation initiatives across key target markets
• Creating high-quality content including presentations, case studies, capability statements, campaign assets and customer-facing materials
• Managing and scheduling digital content across channels including LinkedIn, email and website platforms
• Working closely with sales teams to support account priorities, growth campaigns and customer engagement activities
• Coordinating campaign follow-up activity to ensure enquiries and leads are effectively captured and progressed
• Monitoring campaign performance and providing insights on engagement, enquiries, conversions and website activity
• Developing compelling customer-focused messaging that translates technical solutions into clear business value
• Supporting the planning and delivery of events, exhibitions and customer engagement activities
• Conducting market, customer and competitor research to identify trends, opportunities and areas for growth

What we're looking for

We're looking for someone who is organised, creative and commercially aware, with a genuine interest in how marketing can support business development and revenue growth.

Essential Skills & Experience

• Strong written communication skills with the ability to create professional, engaging and customer-focused content
• Experience or knowledge of marketing, campaign coordination, lead generation or sales support activities
• Excellent organisational skills and attention to detail
• Comfortable using Microsoft 365 applications including PowerPoint, Word, Excel and Teams
• Ability to manage multiple priorities and deliver to deadlines
• A proactive mindset with a willingness to learn, develop and contribute new ideas

Desirable

• Degree in Marketing, Business, Communications or a related discipline
• Experience within a demand generation, marketing, sales support or bid environment
• Familiarity with CRM systems, email marketing platforms, analytics tools or campaign management software
• Interest in B2B marketing, customer engagement, sales enablement or business development

Why Join Us?

This is an opportunity to develop your career in a role that combines marketing, demand generation and sales enablement, giving you direct visibility of how your work contributes to customer engagement, pipeline growth and business success.

You'll work alongside experienced commercial and technical professionals, gain exposure to strategic growth initiatives and play a key role in supporting the continued expansion of our IT Services business.

Benefits:

We're always evolving our benefits to ensure we're attracting and retaining great people. Some of what you can expect includes:

• 25 Days Holiday + Bank Holidays withan optionto buy/selldays
• Pension with a leading provider and up to 8% employer contribution
• Personal Wellbeing and Volunteer Days
• Private Medical Insurance
• Life Assurance
• Free 24/7 365 Employee Assistance Program to support mental health and well-being (including counselling sessions and legal advice)
• Flexible benefits to choose from inc: Dental Insurance, Gym Membership, Travel Insurance, Tax Free Bikes

Next Steps:

As a business, we're on a journey to build on our culture where everyone is included, treated fairly and with respect. This starts with recruitment and how we bring people into the organisation.

We'll do our best to outline the recruitment process to you ahead of time with plenty of notice. If you require any accommodations to participate in the application or interview process, please let us know and we will work with you to ensure your needs are met.

We are a Disability Confident Employer and awarded Gold Standard in the Armed Forces Covenant.

About Us:

We are one of the leading independent engineering and services businesses in the UK. Founded in 1921, with a turnover of £500m and 3000 employees, we are proud of our history of developing great people through our investment in training.

Working across a variety of sectors within the building and infrastructure industry, our innovative, responsible and forward-thinking approach allows us to work on fantastic ground-breaking projects, providing solutions using the latest tools and technologies.

Progression is something we value, and we will make sure that when you join us you have a clearly defined development path, supported by regular reviews, training and ongoing support to enable you to be the best you can be.

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