Demand Generation Manager | Defence & Security

We Are Aspire Ltd; Greater London; Hybrid; GBP 50,000 - 65,000; Full time

Benefits offered by this job

Disability Confident Employer

Job summary

We Are Aspire Ltd in London is hiring a Demand Generation Manager to own demand generation across events, membership, directory and jobs products within the Defence & Security sector. The role combines strategy, data and hands-on execution in a hybrid Putney-based setup.

You'll build the demand engine, own audience growth, lead generation, nurture and conversion, and shape how demand is measured and optimised.

Qualifications

• Significant experience in demand generation, growth marketing or related discipline.
• Proven track record of generating measurable traffic, leads and pipeline.
• Hands-on experience with lead nurture and marketing automation.
• Strong analytical and optimisation skills.
• Experience with CRM and marketing tech.

Responsibilities

• Develop and execute multi-channel demand generation programs.
• Grow audience, traffic, and qualified leads across the portfolio.
• Manage paid and organic channels across search, social, partnerships, referrals.
• Build automated, always-on nurture journeys toward conversion.
• Monitor metrics (CPL, CAC, conversion, traffic, engagement) to optimise performance.
• Lead CRO testing to improve landing pages, emails, content journeys.
• Collaborate with campaigns, brand, content and ops teams; work with external agencies.
• Manage and develop a Demand Generation Executive; own budget decisions.

Skills

Demand generation

Growth marketing

Marketing automation

Lead nurturing

CRO & testing

Analytics

Budget management

Tools

Salesforce

Pardot

Microsoft Dynamics

Job description

Demand Generation Manager | Defence & Security

Putney, London | Hybrid - 3 days in the office

£50,000 - £65,000 + benefits

Are you a demand generation specialist who enjoys turning great marketing into measurable commercial results?

Are you at your best when you can combine strategy, data and hands-on execution?

If so, this could be a great opportunity to take ownership of demand generation across a growing portfolio of events, membership, directory and jobs products within the Defence & Security sector.

The opportunity

We're looking for a Demand Generation Manager to build and lead the demand generation engine across a portfolio of established products.

Reporting to the Head of Marketing, you'll have real ownership across audience growth, lead generation, nurture and conversion, with the opportunity to shape how demand is generated, measured and optimised.

This isn't a role where you'll simply brief agencies and wait for reports.

You'll be expected to get into the detail, test, learn and optimise - whilst keeping sight of the bigger commercial picture.

What you'll be doing

• Demand generation strategy - developing and executing multi-channel programmes that generate high-intent demand.
• Audience growth & lead generation - growing traffic, audiences and qualified leads across the portfolio.
• Paid & organic channels - working across paid media, search, social, partnerships and referral.
• Lead nurture - building automated, always-on nurture journeys that move prospects towards conversion.
• Data & performance - using metrics such as CPL, CAC, conversion rates, traffic and engagement to make better decisions.
• CRO & testing - continually improving landing pages, emails, paid activity and content journeys.
• Collaboration - working closely with campaign, brand, content and marketing operations teams, as well as external agencies.
• People management - managing and developing a Demand Generation Executive.
• Budget ownership - allocating investment across channels based on performance and commercial priorities.

What we're looking for

You’ll ideally have significant experience in demand generation, growth marketing, performance marketing or a closely related discipline.

We're particularly interested in people who can demonstrate:

• Experience owning or significantly contributing to demand generation strategy.
• Strong multi-channel marketing experience, with real depth in 2-3 channels.
• A proven track record of generating measurable traffic, leads, audience growth or pipeline.
• Hands-on experience with lead nurture and marketing automation.
• Strong analytical and optimisation skills.
• Experience with CRM and marketing technology.
• A good understanding of GA4, CRO and testing.
• Experience managing or developing junior marketing talent.
• The ability to connect marketing activity to commercial outcomes.
• Experience with Salesforce, Pardot or Microsoft Dynamics would be particularly useful.

Why this role?

This is a chance to take genuine ownership of demand generation rather than simply being one part of a much larger machine.

You'll have the opportunity to:

• Shape the demand generation strategy.
• Own performance and see the direct impact of your work.
• Test new ideas and continuously improve what works.
• Work across a varied portfolio of products and audiences.
• Lead and develop a member of the demand generation team.
• Work closely with senior marketing and commercial stakeholders.

The important details

Salary: £50,000 - £65,000 per annum

Location: Putney, London

Working pattern: Hybrid - 3 days per week in the office

Sector: Defence & Security

Reporting to: Head of Marketing

If you're a commercially minded demand generation professional who likes having ownership, working with data and seeing the tangible results of your work, we'd love to hear from you.

Interested?

We Are Aspire Ltd are a Disability Confident Committed employer