Demand Generation Manager

Kefron; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in Accounts Payable automation is seeking a Demand Generation Manager to develop strategies that generate leads and revenue. The role involves executing campaigns, optimizing performance, and collaborating with sales and marketing teams. Ideal candidates will have experience in B2B SaaS marketing and a strong understanding of buyer journeys.

Qualifications

• 5–7 years of experience in demand generation or performance marketing.
• Hands-on experience with HubSpot, including workflows and lead scoring.

Responsibilities

• Develop and implement demand generation strategies and campaigns.
• Build and manage campaign workflows and lead nurturing.
• Use data and analytics to measure and improve campaign performance.

Skills

B2B SaaS marketing

Data-driven decision making

Communication

Collaboration

Organizational skills

Education

Bachelor's degree in a relevant field

Tools

HubSpot

Job description

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Kefron AP is a leading Accounts Payable automation solution, trusted by hundreds of organizations across the UK and Ireland to transform how they manage supplier invoices.

We help finance teams eliminate time-consuming manual processes, improve accuracy, and gain full visibility and control over their invoice workflows. Powered by AI, our solution delivers real efficiency — helping businesses reduce costs, strengthen compliance, and free up their people to focus on higher-value work.

Our customers range from fast-growing mid-sized firms to established enterprises, and we’re proud to support finance teams in becoming more strategic, scalable, and effective.

Kefron is growing fast, and this is a great time to join us — with strong momentum in the market, a clear product advantage, and an ambitious team focused on driving real impact.

Job Purpose

We are looking for a Demand Generation Manager to develop and implement strategies that generate leads and revenue for the business. You will be responsible for leading demand generation efforts — building, executing and optimizing campaigns that attract and convert high-quality prospects. You’ll use HubSpot and other tools to create effective journeys, measure performance, and continuously improve outcomes.

The ideal candidate has experience in B2B SaaS marketing, understands how to engage decision-makers throughout the buying journey, and is confident aligning marketing activity to commercial outcomes.

Key Responsibilities(Key Responsibilities include, but may not be limited to)

• Develop and implement demand generation strategies and campaigns that drive qualified leads and revenue
• Build and manage campaign workflows, lead nurturing, segmentation and lead scoring within HubSpot
• Work closely with Sales and Marketing colleagues to ensure campaign alignment and effective lead handover
• Use data and analytics to measure and improve campaign performance across all funnel stages
• Plan and coordinate the delivery of campaign assets — collaborating with content, digital and design teams
• Monitor industry trends, marketing best practices and new tools to enhance campaign effectiveness
• Conduct research to understand market dynamics, buyer behavior and opportunities for growth
• Manage demand generation performance metrics and forecasting to support revenue goals
• Provide insights and recommendations to improve lead quality, velocity, and conversion rates
• Support continuous campaign testing, iteration and innovation
• Attend relevant events and webinars to stay informed and expand professional networks

Personal Specification

Principal Qualifications Required :

• Bachelor’s degree in a relevant field preferred, or equivalent proven practical experience in B2B SaaS demand generation

Work Experience Necessary:

• 5–7 years of experience in demand generation or performance marketing, ideally within a B2B SaaS environment
• Hands-on experience with HubSpot — including workflows, lead scoring, lifecycle stages, segmentation and reporting
• A strong understanding of B2B buyer journeys, lead generation tactics and pipeline acceleration strategies
• Commercially minded and data-driven — comfortable owning metrics and using insights to drive decisions
• Excellent communication and collaboration skills
• Strong organizational skills and the ability to manage multiple campaigns and projects simultaneously
• Strategic thinker with attention to detail and a focus on execution
• Self-starter with a growth mindset and a passion for marketing that drives real business outcomes

Personal characteristics:

• Eager to continuously learn and contribute, especially in tech-driven environments.
• Highly adaptable and thrives in fast-paced, evolving environments.
• Motivated, dependable, and committed to delivering high-quality work on time.
• Strong interpersonal and communication abilities, both written and verbal.
• Collaborative mindset with the independence to take initiative.
• Excellent time and task management to meet client and business needs.

Right to Work

Applicants must have the legal right to work in Ireland or UK in accordance with Irish & UK law.

About Kefron

Kefron is a family-owned document and information management company.

Kefron is a people business and we are experts in what we do. People like doing business with people who work closely with them to understand their needs. That is why we recognize that our core strength is our people and because of this, our people pride themselves in getting things right.

Our Vision: Our brands in every building

Our Mission: To get closer to our customers. See the need, deliver the solution

Our Values:

ØSecurity & Trust

Kefron is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity. If you have a disability or special need that requires accommodation, please let us know.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Information Services

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