Demand Gen Leader for AI/SaaS Growth Engine

Tessl; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

25 days holiday

Health insurance including dental and

Company pension

Commuting stipend

Cycle to work scheme

Job summary

Tessl is hiring a Demand Generation Manager to build and scale Tessl’s growth engine from London. You’ll own pipeline creation across paid, organic, partnerships, and community channels in a hands-on, data-driven IC role focused on demand in a developer-first market.

You’ll collaborate with Product Marketing, Content, and Sales to attract the right audiences and convert attention into high-quality pipeline. A testing mindset and ability to turn signal into scalable growth are essential.

Qualifications

• 4–8+ years in demand generation or growth marketing (B2B SaaS preferred).
• Experience owning paid acquisition and multi-channel campaigns.
• Strong analytical skills and comfort with attribution models.
• Demonstrated success building pipeline in early-stage or high-growth environments.
• Bias for action and experimentation mindset.
• Nice to have: experience marketing to developers or technical audiences.
• Nice to have: familiarity with PLG + sales-assisted funnels.
• Nice to have: experience with marketing automation and CRM tooling (HubSpot, Salesforce)

Responsibilities

• Own demand generation strategy across paid, organic, partnerships, and community channels.
• Build and optimise multi-channel campaigns aligned to product launches and GTM priorities.
• Drive MQL → SQL pipeline growth with clear attribution and reporting.
• Run rapid growth experiments across paid media, landing pages, email, and content distribution.
• Manage budget allocation across channels based on performance.
• Improve conversion rates across the funnel.
• Partner with Product Marketing on launch amplification.
• Align with Sales on ICP targeting and pipeline quality.
• Work with Content to maximise distribution and reach.

Skills

Demand generation

Growth marketing

Paid acquisition

Analytical skills

Attribution models

Pipeline building

Tools

HubSpot

Salesforce

Job description

Tessl is hiring a Demand Generation Manager to build and scale Tessl’s growth engine from London. You’ll own pipeline creation across paid, organic, partnerships, and community channels in a hands-on, data-driven IC role focused on demand in a developer-first market.

You’ll collaborate with Product Marketing, Content, and Sales to attract the right audiences and convert attention into high-quality pipeline. A testing mindset and ability to turn signal into scalable growth are essential.