Demand Generation Lead - AI Startup

La Fosse; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Equity opportunity

Job summary

La Fosse is partnering with a fast-growing AI startup in London to hire a Growth Lead. You will own the growth and demand generation strategy from the ground up, shaping the early marketing function and working closely with founders.

You will drive brand awareness, pipeline, and cross-functional collaboration with Sales and leadership as the business scales toward its Series A, with equity opportunities and significant influence on strategy.

Qualifications

• Early marketing hire within a high-growth B2B startup.
• Experience scaling a business from Seed to Series A/B.
• Hands-on demand generation and growth execution.
• Experience marketing across content, growth, brand and pipeline generation.

Responsibilities

• Own and execute the growth and demand generation strategy from the ground up.
• Increase brand awareness and market presence within a fragmented customer base.
• Drive inbound pipeline through content, SEO, PR, events, partnerships and performance marketing.
• Collaborate with Sales, BDRs and leadership to optimise lead generation and conversion.
• Help establish a scalable marketing function as the business grows towards Series A.

Skills

Growth strategy

Demand generation

Content marketing

Brand awareness

Pipeline generation

Cross-functional collaboration

Ambiguity handling

Leadership

Job description

Growth Lead | AI Startup | London/Hybrid

We're partnered with a fast-growing, venture-backed AI startup that's transforming a traditional industry through automation and intelligent workflows. With multiple paying customers, significant traction already in the market, and major enterprise opportunities in flight, they're now looking for a Growth Lead to build and scale their demand generation engine.

This is an opportunity to become one of the first marketing hires and work directly with the founders to shape the company's growth strategy.

What you'll do

• Own and execute the growth and demand generation strategy from the ground up
• Increase brand awareness and market presence within a fragmented customer base
• Drive inbound pipeline through a mix of content, SEO, PR, events, partnerships and performance marketing
• Work closely with Sales, BDRs and leadership to optimise lead generation and conversion
• Help establish a scalable marketing function as the business grows towards Series A

What we're looking for

• Experience as an early marketing hire within a high-growth B2B startup
• Proven success helping scale a business from Seed through to Series A/B
• Strong demand generation expertise with a hands-on approach to execution
• Broad marketing experience across content, growth, brand and pipeline generation
• Technical curiosity and the ability to understand complex products
• Comfortable operating in ambiguity and building processes from scratch
• Experience marketing into fragmented or less digitally mature customer groups is highly desirable
• Direct access to founders and significant influence on company strategy
• Strong financial backing with ambitious growth plans
• Meaningful equity opportunity
• Budget and autonomy to test new growth initiatives
• Fast-paced environment with the opportunity to build and lead a function over time

Location: London (4 days per week in the office)

Ideal for someone who wants to take ownership, build something from the ground up, and play a key role in scaling an ambitious AI business.