Senior Data Science Associate — Marketing Analytics (Hybrid)

Dentsu

Greater London

Híbrido

GBP 60.000 - 90.000

Tempo integral

Há 5 dias

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Benefícios oferecidos por esta vaga

Hybrid working

Resumo da vaga

Dentsu Data Labs in London is seeking a Senior Associate, Data Science to advance marketing measurement and effectiveness. You will apply media mix modelling and experimentation, turning client data into actionable insights to optimise campaigns across channels.

The role emphasizes learning through our training programmes, with exposure to diverse clients and industries, using R, Python, and SQL for data processing. Hybrid working across UK offices is offered.

Qualificações

Passion for marketing data and improving campaign performance.
Degree in Mathematics, Economics, or a similar subject from an accredited institution.
Curious mindset with ability to learn quickly.
Ability to work independently and in a team.
Excellent verbal and written communication; training will be provided in role.

Responsabilidades

Support project delivery from data collection through to analysis and presentation of results.
Analyze data from marketing platforms using proprietary tools.
Design and run marketing experiments to measure incremental impact.
Build media mix models using proprietary technology.
Use modelling results to optimise media budgets and channel mix.
Forecast KPIs using advanced modelling techniques.