Data Planner: CRM Targeting & Insights

twentysix; Greater London; Hybrid; GBP 42,000 - 66,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

VML, part of WPP, is seeking a Data Planner to join a dynamic data planning team in a fast-paced agency environment in London. You will report to the data planning manager and work on a major automotive account, delivering data-driven CRM strategies, measurement, and optimisation.

The role requires 2+ years in data, strong CRM knowledge, and excellent communication. This hybrid role offers collaboration across analysts, strategists, and client stakeholders, with opportunities to influence

Qualifications

• 2+ years in a data function, ideally within an agency.
• Strong CRM understanding and digital marketing landscape.
• Able to manage own projects in cross-functional teams.
• Excellent communication, organization, proposal writing, and presentation skills.
• Ability to explain complex data concepts to non-technical audiences.
• Strategic thinking and strong numeracy.
• Proficiency in Excel and data analysis tools.
• Curious, proactive, and collaborative with a willingness to learn.
• Passion for data-driven business impact.

Responsibilities

• Build relationships with client stakeholders and internal teams to deliver data and analysis deliverables.
• Analyse campaigns to derive actionable insights.
• Define KPIs, benchmarks, targets, and forecasts.
• Develop campaign targeting plans for internal or 3rd party delivery teams.
• Measure, evaluate and optimise marketing activity using testing methodologies.
• Present to clients and attend client meetings.
• Drive strategy across channels from email to digital media.
• Work with analysts, strategists, account and campaign teams.

Skills

CRM concepts

Data analysis

Communication

Presentation

Project management

Cross-functional teamwork

Numeracy

Excel

Digital marketing

Stakeholder management

Tools

Excel

Tableau

Power BI

Google Analytics

Adobe Analytics

Salesforce Marketing Cloud

Job description

VML, part of WPP, is seeking a Data Planner to join a dynamic data planning team in a fast-paced agency environment in London. You will report to the data planning manager and work on a major automotive account, delivering data-driven CRM strategies, measurement, and optimisation.

The role requires 2+ years in data, strong CRM knowledge, and excellent communication. This hybrid role offers collaboration across analysts, strategists, and client stakeholders, with opportunities to influence