Hybrid Data Planner — CRM & Personalisation

VML; Greater London; Hybrid; GBP 35,000 - 52,000; Full time

Job summary

VML's award-winning data planning team in a fast-paced agency environment seeks a Data Planner to drive data-driven strategies for CRM targeting, personalisation, measurement, and optimisation.

Reporting to the data planning manager, you will build client and internal relationships, define KPIs, develop targeting plans, and present insights across channels in a hybrid London-based role.

Qualifications

• 2+ years in a data function, preferably in an agency or similar role.
• Strong understanding of CRM principles and digital marketing landscape.
• Proven ability to manage projects within cross-functional teams.
• Excellent communication, organisation, proposal writing, and presentation skills.
• Able to explain complex data concepts to non-technical audiences.
• Strategic thinking and analytical skills with numeracy.
• Proficient in Excel and data analysis tools.

Responsibilities

• Build strong relationships with client stakeholders and internal teams to deliver data and analysis.
• Analyse campaigns to derive actionable insights.
• Define KPIs, benchmarks, targets, and forecasts.
• Develop campaign targeting plans for internal or 3rd party delivery teams.
• Measure and optimise marketing activity using testing methodologies.
• Present findings to clients and participate in client meetings.
• Drive strategy across channels and touchpoints, including email, push, SMS, social, and websites.
• Collaborate with analysts, strategists, and campaign teams.

Skills

CRM knowledge

Project management

Communication

Data analysis

Stakeholder management

Tools

Excel

Power BI

Job description

VML's award-winning data planning team in a fast-paced agency environment seeks a Data Planner to drive data-driven strategies for CRM targeting, personalisation, measurement, and optimisation.

Reporting to the data planning manager, you will build client and internal relationships, define KPIs, develop targeting plans, and present insights across channels in a hybrid London-based role.