CRM Campaign Lead | Data-Driven Client Partner

twentysix; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

VML, part of WPP, is seeking a Senior Account Manager who thrives on technology-driven CRM campaigns and cross-functional collaboration. You will be the main client contact, guiding briefs, presenting work, and shaping data-driven CRM strategies with the wider CRM team.

Based in London, this role offers a hybrid working pattern four days in the office and one remote day. You’ll partner with Creative, Strategy, and Finance to manage budgets, invoices and strategic opportunities while delivering

Responsibilities

• Be the main client point of contact for the client.
• Writing and contributing to briefs, as well as interpreting information and developing insights to assist in the planning/creative process
• You’ll be presenting creative work to clients, taking and challenging feedback when necessary
• Also be working with the data team you will support data strategy development to ensure the optimum audience for CRM communications
• Working closely with the finance teams estimating/reconciling own projects and ensuring projects are delivered within budget, as well as supporting with end-of-month invoicing
• Partner with the implementation team ensuring campaign strategies are technically feasible within the CRM system
• Troubleshooting ad hoc issues and requests and issues
• Contributing to and supporting on larger strategic opportunities
• Maintaining essential team administration

Job description

VML, part of WPP, is seeking a Senior Account Manager who thrives on technology-driven CRM campaigns and cross-functional collaboration. You will be the main client contact, guiding briefs, presenting work, and shaping data-driven CRM strategies with the wider CRM team.

Based in London, this role offers a hybrid working pattern four days in the office and one remote day. You’ll partner with Creative, Strategy, and Finance to manage budgets, invoices and strategic opportunities while delivering