Data Planner

VML; Greater London; Hybrid; GBP 35,000 - 52,000; Full time

Job summary

VML's award-winning data planning team in a fast-paced agency environment seeks a Data Planner to drive data-driven strategies for CRM targeting, personalisation, measurement, and optimisation.

Reporting to the data planning manager, you will build client and internal relationships, define KPIs, develop targeting plans, and present insights across channels in a hybrid London-based role.

Qualifications

• 2+ years in a data function, preferably in an agency or similar role.
• Strong understanding of CRM principles and digital marketing landscape.
• Proven ability to manage projects within cross-functional teams.
• Excellent communication, organisation, proposal writing, and presentation skills.
• Able to explain complex data concepts to non-technical audiences.
• Strategic thinking and analytical skills with numeracy.
• Proficient in Excel and data analysis tools.

Responsibilities

• Build strong relationships with client stakeholders and internal teams to deliver data and analysis.
• Analyse campaigns to derive actionable insights.
• Define KPIs, benchmarks, targets, and forecasts.
• Develop campaign targeting plans for internal or 3rd party delivery teams.
• Measure and optimise marketing activity using testing methodologies.
• Present findings to clients and participate in client meetings.
• Drive strategy across channels and touchpoints, including email, push, SMS, social, and websites.
• Collaborate with analysts, strategists, and campaign teams.

Skills

CRM knowledge

Project management

Communication

Data analysis

Stakeholder management

Tools

Excel

Power BI

Job description

As a Data Planner, you'll be joining a dynamic and award-winning data planning team within a fast‑paced agency environment. Reporting into a data planning manager, the team is part of the wider EMEA Data team.

Who We’re Looking For

We're seeking a highly collaborative and enthusiastic Data Planner to join our team to work on a large automotive account. You will be a key data evangelist, working with clients and internal teams to develop and deliver data‑driven strategies focused on CRM targeting, personalisation, measurement, and optimisation.

What You Will Be Doing

• Building strong relationships with client stakeholders and internal VML teams to promote, develop, and manage data and analysis deliverables.
• Analysing campaigns to develop actionable insights.
• Defining KPIs, benchmarks, targets, and forecasts.
• Developing campaign targeting plans and briefs for internal or 3rd party campaign delivery teams.
• Measuring, evaluating, and optimising marketing activity using best practice testing methodologies.
• Presenting regularly to clients and attending client meetings.
• Driving strategy across all channels and touchpoints, from email, push, and SMS to a connected communications plan encompassing digital media, including social, mobile, and website.
• Working closely with analysts, strategists, account and campaign delivery teams, and multiple client stakeholders.

What Skills Will Help You Be Successful

• 2+ years of experience in a data function, preferably within an agency environment or a similar role with transferable skills.
• Strong understanding of CRM principles and digital marketing landscape.
• Proven ability to manage your own projects and work effectively within cross‑functional teams.
• Excellent communication, organization, proposal writing, and presentation skills.
• Ability to explain complex technical data concepts in a clear and concise manner to non‑technical audiences.
• Strategic thinking and analytical skills, with a high level of numeracy.
• Proficiency in Excel and other data analysis tools.
• A proactive, curious, and collaborative approach, with a willingness to learn and push boundaries.
• A passion for data and its potential to drive business impact.

Nice To Have’s

• Familiarity with marketing automation platforms, CDPs, and ESPs, especially Salesforce Marketing Cloud.
• Experience with website analytics and personalisation/testing tools (e.g., Google Analytics, Adobe Analytics & Target).
• Experience with data visualization tools (e.g., Tableau, Power BI) is beneficial.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.