Data Strategy & Planning Lead

VML; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

VML, part of WPP, seeks a Senior Data Planner to join the Data Planning team. You will lead measurement, analytics, and data strategy across multi-channel campaigns, collaborating with media strategists, data scientists, and BI specialists to deliver actionable insights.

The role requires 7+ years in data, strong communication, and expertise in MMM, attribution, ad tech, and data visualization tools. A hybrid London-based position offering exciting client work within a global network.

Qualifications

• 7+ years in a data function, preferably in an agency environment.
• Strong understanding of media measurement, data principles and digital marketing.
• Ability to manage projects within cross-functional teams.
• Excellent communication, organisation, proposal writing and presentation skills.
• Ability to simplify complex data concepts for non-technical audiences.
• Strategic, analytical thinking with numeracy.
• Proficiency in Excel and data analysis tools.
• Familiarity with Ad tech (DSP/DMP), data cleanrooms and privacy solutions.
• Knowledge of attribution, experimentation and MMM.
• Experience with website analytics and personalization/testing tools (Google Analytics, Amplitude).
• Experience with data visualization tools (Tableau, Power BI) is beneficial.
• A proactive, curious, collaborative approach and willingness to learn.
• A passion for data and its business impact.

Responsibilities

• Utilise measurement tools, attribution models and MMM to produce campaign reports and optimization recommendations with analytics teams.
• Collaborate with Data Scientists, Analysts and BI specialists to create dashboards and integrate data sources.
• Support client briefs into cross-channel digital media plans by identifying data signals for targeting and flighting.
• Use data to add context and deeper insights to reporting, aligning with measurement framework and benchmarks.
• Build relationships with client stakeholders and internal teams to deliver data and analysis.
• Advise clients on data-related matters to enable data-driven decisions.
• Present regularly to clients and attend meetings.
• Mentor a Senior Data Planner to develop their craft.

Skills

Data analysis

Data storytelling

Cross-functional collaboration

Communication

Excel

Tools

Excel

Tableau

Power BI

Google Analytics

Amplitude

Job description

VML, part of WPP, seeks a Senior Data Planner to join the Data Planning team. You will lead measurement, analytics, and data strategy across multi-channel campaigns, collaborating with media strategists, data scientists, and BI specialists to deliver actionable insights.

The role requires 7+ years in data, strong communication, and expertise in MMM, attribution, ad tech, and data visualization tools. A hybrid London-based position offering exciting client work within a global network.