Data Planning Manager

VML; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

VML, part of WPP, seeks a Senior Data Planner to join the Data Planning team. You will lead measurement, analytics, and data strategy across multi-channel campaigns, collaborating with media strategists, data scientists, and BI specialists to deliver actionable insights.

The role requires 7+ years in data, strong communication, and expertise in MMM, attribution, ad tech, and data visualization tools. A hybrid London-based position offering exciting client work within a global network.

Qualifications

• 7+ years in a data function, preferably in an agency environment.
• Strong understanding of media measurement, data principles and digital marketing.
• Ability to manage projects within cross-functional teams.
• Excellent communication, organisation, proposal writing and presentation skills.
• Ability to simplify complex data concepts for non-technical audiences.
• Strategic, analytical thinking with numeracy.
• Proficiency in Excel and data analysis tools.
• Familiarity with Ad tech (DSP/DMP), data cleanrooms and privacy solutions.
• Knowledge of attribution, experimentation and MMM.
• Experience with website analytics and personalization/testing tools (Google Analytics, Amplitude).
• Experience with data visualization tools (Tableau, Power BI) is beneficial.
• A proactive, curious, collaborative approach and willingness to learn.
• A passion for data and its business impact.

Responsibilities

• Utilise measurement tools, attribution models and MMM to produce campaign reports and optimization recommendations with analytics teams.
• Collaborate with Data Scientists, Analysts and BI specialists to create dashboards and integrate data sources.
• Support client briefs into cross-channel digital media plans by identifying data signals for targeting and flighting.
• Use data to add context and deeper insights to reporting, aligning with measurement framework and benchmarks.
• Build relationships with client stakeholders and internal teams to deliver data and analysis.
• Advise clients on data-related matters to enable data-driven decisions.
• Present regularly to clients and attend meetings.
• Mentor a Senior Data Planner to develop their craft.

Skills

Data analysis

Data storytelling

Cross-functional collaboration

Communication

Excel

Tools

Excel

Tableau

Power BI

Google Analytics

Amplitude

Job description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

. Who we’re looking for:

We’re seeking a highly collaborative, flexibleand enthusiastic DataPlanningManagerto jointheteamwho has experience insupportingmeasurement and budget optimisation, test and learnopportunities, identification of data signals across the journey that can be used to inform audience targeting and media flightingandholistic campaign and always on performancereportingacross owned and earned channels and platform.

What you’ll be doing:

• You willutilise measurement tools, attribution models, and media mix modelling to produce insightful, actionable campaign reports and optimisationrecommendations in conjunction with the media strategists and analytics teams

• Working with Data Scientists, Analysts, and BI specialists to create dashboards and integrate diverse data sources to enable holisticmeasurement.

• Support thedevelopmentof client briefs into cross-channel digital media plansbyidentifyingdata signals across thecustomer journeysto inform audience targeting and media flighting

• Utilisingdatato add context and deeper insights to reportingand ensure analysis is connected back tothe overarchingmeasurement framework,targetsand benchmarks– always bringing the‘so what?’

• Building strong relationships with client stakeholders and internal VML& WPPteams to promote, develop, and manage data and analysis deliverables.

• Acting as a trusted advisor to clients on all data-related matters, enabling data-driven decision-making.

• Presenting regularly to clients and attending client meetings.

• Managing a Senior Data Planner to develop their craft in the same areas

What you’ll need:

• 7+ years of experience in a data function, preferably within an agency environment or a similar role with transferable skills.

• Strong understanding ofmedia measurement, dataprinciplesandthedigital marketing landscape

• Proven ability to manage projects and work effectively within cross-functional teams.

• Excellent communication, organisation, proposal writing, and presentation skills.

• Ability to explain complex technical data concepts in a clear and concise manner to non-technical audiences.

• Strategic thinking and analytical skills, witha high levelof numeracy.

• Proficiencyin Excel and other data analysis tools.

• Familiarity withAd tech (DSP/DMP), Data cleanroomsandprivacy safesolutions.

• Knowledge of attribution,experimentationand MMM measurement techniques

• Experience with website analytics and personalisation/testing tools (e.g., Google Analytics,Amplitude).

• Experience with data visualization tools (e.g., Tableau, Power BI) is beneficial.

• A proactive, curious, and collaborative approach, with a willingness to learn and push boundaries.

• A passion for data and its potential to drive business impact.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

When you click “Submit Application”, this will send any information you add below to VML. Before you do this, we think it’s a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

Who we are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information,please visit www.vml.com, andfollowalong on Instagram, LinkedIn, and X.

When you click “Submit Application”, this will send any information you add below to VML. Before you do this, we think it’s a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.